Issue Details

Issue	#163
Published	October 1964
Cover Price	0.12 USD
Pages	36
Editing	?

Cover Details - "Two boys for every girl"

Characters	Archie; Betty; Veronica
Genre	teen; humor
Pencils	Samm Schwartz
Inks	Samm Schwartz

1 page advertisement "Treasure Chest of Fun"

Letters	typeset
Notes	Inside front cover; black and white. Illustrated ad for various novelties including X-ray specs, joy buzzer, silent dog whistle, etc. Honor House Products Corp., Lynbrook, N. Y.

6 page Archie story "The Lunch Bag Caper"

Characters	Archie; Mr. Andrews; Mrs. Andrews; Jughead
Synopsis	Mr. Andrews starts packing his lunch for work; but forgets and Archie has to take it to him.
Genre	teen; humor
Pencils	Bob White
Inks	Marty Epp
Letters	Marty Epp

Half page advertisement "You called for a piano tuner?"

Notes

Half-page ad in comic form for Bendix automatic bicycle transmissions. Bendix Corporation, Elmira, N.Y. Very abstract art.

Half page advertisement "Play Guitar in 7 Days"

Letters	typeset
Notes	Illustrated half-page ad for radio guitarist Ed Sale's 66 page Secret System. $2.98. Ed Sale Studio, Avon By the Sea, N. J.

1 page [Veronica] illustration "Fashions for the Fair"

Characters	Veronica
Synopsis	Veronica models five outfits with landmarks from the New York World's Fair in the background.
Pencils	Dan DeCarlo?

1 page [Betty] illustration "Snapshots of the Fair"

Characters	Betty
Synopsis	Betty models five outfits with structures from the New York World's Fair in the background.
Pencils	Dan DeCarlo?
Notes	Format is "snapshots" with text underneath.

1 page advertisement "Stop Watch/X-Ray Specs/Famous Military Medals"

Letters	typeset
Notes	Top half is two quarter-page ads by Honor House Products Corp., Lynbrook N. Y. featuring a stopwatch and X-ray Specs. Bottom half is ad for reproductions of military medals from various European countries for $1.00 each. Empire Merchandising Co., Tuckahoe, N. Y.

6 page Betty and Veronica story "Heat Rave"

Characters	Archie; Betty; Veronica
Synopsis	Veronica won't let Archie or Betty into her air-conditioned mansion on a hot day.
Genre	teen; humor
Script	Frank Doyle
Pencils	Dan DeCarlo
Inks	Rudy Lapick
Letters	Vincent DeCarlo

1 page [Jughead] promo (ad from the publisher) "Who is this.....Man?"

Characters	Jughead
Notes	Promo for Archie Giant Series #30--The World of Jughead, with cover repro. Included is coupon for getting the comic directly from the company for 25 cents (cover price.)

5 page Li'l Jinx story "The Cool Fool!"

Characters	Li'l Jinx; her father
Synopsis	Jinx has her father try to inflate her backyard swimming pool.
Genre	children
Script	Joe Edwards
Pencils	Joe Edwards
Inks	Joe Edwards
Notes	Bottom 2/3 of last page is list of Li'l Jinx Pen Pals. 48 names listed, ages 7 to 15.

1 page advertisement "100 Little Dolls/100 Toy Soldiers"

Letters	typeset
Notes	Top is half-page illustrated ad for 100 Styrene plastic and hard synthetic rubber dolls for $1.00 from an address in Newark, N. J. Bottom is half-page illustrated ad for 100 piece plastic toy soldier set for $1.00. Lucky Products Co., Carle Place, N. Y.

2 page promo (ad from the publisher) "Archie Club News"

Script	Breth Carroll; Barry Robinson
Letters	typeset
Notes	Two articles by Breth Carroll, Kansas City, Mo., and Barry Robinson, Moose Jaw, Sask., Canada. Each article is illustrated, but it is unclear if they were provided by the author or added by a staff artist. Bottom half of second page is promo for Archie Club with coupon. Cost is 15 cents.

1 page advertisement "Just Answer this Advertisement..."

Letters	typeset
Notes	Illustrated ad for selling Cloverine Brand salve. Hillcrest Products Co., Inc., Tyrone, Pa.

5 page Archie story "The Choice"

Characters	Archie, Mr. Andrews; Reggie; Jughead;Betty; Veronica; Big Moose.
Synopsis	Archie tries to camouflage a black eye by wearing sunglasses and an eye patch.
Genre	teen; humor
Script	Frank Doyle
Pencils	Samm Schwartz
Inks	Samm Schwartz
Letters	Marty Epp
Notes	Gags based on "I'd rather fight than switch" catch phrase from Tareyton cigarette TV commercials.

1 page advertisement "If you know just 20 people..."

Letters	typeset
Notes	Illustrated ad for selling Christmas cards for Wallace-Brown, Inc., New York, N. Y.

1 page advertisement "Insure Your Future..."

Letters	typeset
Notes	Inside back cover; black and white; Illustrated ad for International Correspondence Schools, Scranton, Pa.

1 page advertisement "Give Me Just One Evening..."

Letters	typeset
Notes	Back cover; color. Mostly text ad for the 25-lesson "Guide to Hypnotism" illustrated with a drawing and a photo of the unnamed "author." Cost $1.98. Palmer-Jones Publishers, Newark, N. J.