Data courtesy of the Grand Comics Database under Creative Commons license.

Issue Details

Issue #35
Published October 1957
Cover Price 0.25 USD
Pages 52
Editing Albert B. Feldstein
Notes Wrap-around cover with back cover.

Cover Details - "Special 5th Anniversary Issue"

Characters Alfred E. Neuman; Dewar's Scotch man; Speedy Alka-Seltzer; Arm And Hammer arm; Pontiac Cars symbol; Fisher Body coach; Bufferin cut-away body; Thomas Lipton; Arthur Godfrey; Arrow Shirts man; Chiquita Banana; Shell Oil shell; Paul Winchell; Jerry Mahoney; Campbell Soup kids (3); Smokey Bear; Cream of Wheat Chef; White Rock nymph; Johnny Walker Scotch Striding Man; Betty Crocker; Betty Furness; Four Roses Whiskey roses; Mr. Peanut; Jack Frost; Camel Cigarettes camel; Whitman Chocolates delivery man; Quaker Oats Quaker; Sunshine baker; Commander Whitehead; Dutch Girl; Rosemary Clunie ?; White Owl Cigars owl; Dutch Boy paints boy; Pegasus; Jantzen Swimsuits swimmer; CBS eye; MGM lion; Elsie The Cow; Playboy rabbit; New Yorker; RCA Victor's Nipper; Smith Brothers; Black & White Scotch dogs; C&O Railroad Chessie; Santa Claus; Old Grandad; Willie, the Kool penguin; Morton Salt girl; Jolly Green Giant; Old Crow; Phillip Morris bellhop; Coca-Cola Sprite Boy; Uneeda Biscuit boy; Little Lulu; Cat's Paw Heels cat; Aunt Jemima; Greyhound Bus dog; Uncle Ben; Harry Piel; Bert Piel; Gold Dust Twins; Bon-Ami Cleanser chick; Fisk Tire boy; Muriel Cigar lady; Little Miss Sunbeam ?; Doeskin Tissues doe; Esky; more
Synopsis Birthday party for Alfred attended by advertising icons.
Genre humor
Pencils Norman Mingo (painted)(signed)
Inks Norman Mingo (painted)(signed)
Colors Norman Mingo (painted)(signed)
Letters typeset
Notes Wrap-around cover with back cover.

1 page Volatilis Hair Remover story "Yul Brynner Used Volatilis...Then He Took A Shower"

Characters Yul Brynner
Synopsis Volatilis Formula V-17 helps you lose your hair painlessly.
Genre satire
Pencils Kelly Freas (signed, original); ? (changes)
Inks Kelly Freas
Letters typeset
Notes Satire of Vitalis ad. Inside front cover.
Reprinted in Mad About the Fifties (Little, Brown & Co., 1997 Series) #[nn]; in More Trash From MAD (EC, 1958 series) #1

1 page Vital Features foreword, introduction, preface, afterword "Departments"

Genre fact
Pencils various
Inks various
Letters typeset
Notes Art is excerpts from this issue. Masthead quote is from Kahlil Gibran (1883-1931). Lists Frank Jacobs, Albert Meglin, Paul Krassner, and Paul Laikin as writers and Nick Megliola for ideas, but unknown for which articles.

2 page Ask The Man Who Owns One Dept. story "Cars To Match Careers"

Characters Alfred E. Neuman; Popeye
Synopsis Ideas for cars designed to show off something about their owner's careers. Text is in verse.
Genre humor
Script Frank Jacobs
Pencils Bob Clarke (signed)
Inks Bob Clarke (signed)
Letters typeset

Half page MAD books promo (ad from the publisher) "Promise Her Anything... But Giver Her MAD Pocket-Sized Books!"

Synopsis House ad for 4 MAD paperback books.
Pencils ? (photo)
Inks ? (photo)
Letters typeset

Half page Alfred E. Neuman promo (ad from the publisher) "Now! In Full Color"

Characters Alfred E. Neuman
Synopsis House ad for pinups of Alfred.
Pencils Norman Mingo; Bill Elder
Inks Norman Mingo; Bill Elder
Letters typeset
Notes A small figure by Elder is an excerpt from art in a previous issue.

1 page Letters Dept. letters page "Random Samplings of Reader Mail"

Characters Alfred E. Neuman; Ted Williams
Synopsis Letters of comment, mostly about issue #34.
Script Albert B. Feldstein; Peter Silver; Akki; Mary Frankhauser; Frank McCloskey; Tommy Manville; Ed Brown; Elroy Hirsch; Otto Graham; Jackie Hyatt; G. Robidoux; Robert Whittle; Alexander Wilde; John Jensen; Pete Heylin; Levi Tashun; Lorraine Mills; Carl Klein; Charlie Kent
Pencils various
Inks various
Letters typeset
Notes Art is excerpts from issue #34.

Half page MAD Jewelry promo (ad from the publisher) "MAD People Are Wearing MAD Jewelry"

Characters Alfred E. Neuman
Synopsis House ad for Alfred E. Neuman jewelry designed by Astrahan of NY.
Pencils Carl Klein (photo); Romeo Serry (photo touchup)
Inks Carl Klein (photo); Romeo Serry (photo touchup)
Letters typeset

3 page Rush Money-Order Today Dept. story "If Comic Strip Characters Answered Those Little Ads"

Characters Little Orphan Annie; Sandy; Nancy; Sluggo; Dick Tracy; Junior; Donald Duck; Mickey Mouse; Alley Oop; Henry; The Phantom; Blondie Bumstead; Dagwood Bumstead; Popey; Olive Oyl; Whimpy; Swee'pea
Synopsis A look at what might happen if comic strip characters answered real world magazine ads for self improvement.
Genre satire
Script Paul Krassner
Pencils Wallace Wood (signed)
Inks Wallace Wood (signed)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.
Reprinted in MAD Special [MAD Super Special] (EC, 1970 series) #36

3 page How Now Charred Cow Dept. story "Backyard Barbecue"

Synopsis The problems and future of life at the outdoor grill.
Genre humor
Script Dave Berg (signed)
Pencils Dave Berg (signed)
Inks Dave Berg (signed)
Letters typeset

2 page Tell-Tale Stain Dept. story "MAD Beats The Heat"

Synopsis New ideas for cooling clothing and accessories to wear in the summer.
Genre humor
Script Frank Jacobs
Pencils Bob Clarke (signed)
Inks Bob Clarke (signed)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.

3 page Tom Lehrer Dept. story "The Hunting Song"

Synopsis Story in song about hunting gone wrong, complete with score.
Genre humor
Script Tom Lehrer
Pencils George Woodbridge (signed)
Inks George Woodbridge (signed)
Letters typeset

2 page Soft-Sell Advertising Dept. story "Future TV Ad"

Synopsis Storyboard of possible tv ad for local police departments.
Genre satire
Script Don Martin (signed)
Pencils Don Martin (signed)
Inks Don Martin (signed)
Letters typeset

3 page Double Exposure Dept. story "How To Crop A Photo"

Characters Clyde Rancid; Mrs. Rancid; Clyde's son; Clyde's father
Synopsis Story of Clyde's life told with his cropped photos compared to the originals.
Genre humor
Script Frank Jacobs
Pencils Wally Wood (signed)
Inks Wally Wood (signed)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.

4 page Twinkle Twinkle Dept. story "MAD's Up-To-Date Sky"

Characters Mickey Mantle; RCA Victor's Nipper; Kukla; Ollie; Smokey Bear; Ed Sullivan; Wyatt Earp; King Saud; Ava Gabor; Elsie The Cow; Willie, the Kool penguin; Li'l Abner; Alfred E. Neuman; John F. Dulles; Tom (cat); Jerry (mouse); Pogo; Donald Duck; Billy The Kid; Edward R. Murrow; Steve Allen; Harry Piel; Bert Piel; Pegasus; King Farouk
Synopsis New names for constellations, reflecting modern pop culture.
Genre humor
Script Frank Jacobs
Pencils Bob Clarke (signed)
Inks Bob Clarke (signed)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.

2 page Keep Your Eyes On Your Own Paper Dept. text article "MAD's College Entrance Exam"

Synopsis Phony questions for a college entrance exam.
Genre satire
Script Paul Laikin
Letters typeset
Notes The "Wrote this article" question, multiple choice list's only name that makes sense is Albert B. Feldstein. However, the "Totally MAD" CD collection credits Paul Laikin.

1 page Hollywood Dept. story "Scenes We'd Like To See: The Beast Falls In Love"

Synopsis Gorilla falls in love with man and carries him away, instead of girl.
Genre satire
Pencils Joe Orlando (signed)
Inks Joe Orlando (signed)

3 page The Old Skin Game Dept. story "How To Read Your Palm"

Characters Alfred E. Neuman; J. Fred Muggs; Uncle Sam
Synopsis Phony meanings for various parts of people's palms.
Genre humor
Script Frank Jacobs
Pencils Reed Crandall
Inks Reed Crandall
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.

4 page There's Many A Slip Twixt Dept. story "MAD Eating Utensils"

Synopsis New ideas for eating utensils to solve age-old problems.
Genre humor
Pencils Joe Orlando
Inks Joe Orlando
Letters typeset

3 page Bob & Ray Dept. story "House To House"

Characters Bob Elliott; Ray Goulding; Edward R. Sturdley; Martha Sturdley; Terrence Sturdley
Synopsis Ed visits with his wife and son on live tv, and ends up thrown out of the house.
Genre satire
Script Bob Elliott; Ray Goulding
Pencils Mort Drucker
Inks Mort Drucker
Letters typeset
Notes Parody of "Person To Person" tv show.

2 page Davy Jone's Locker Dept. story "The Seaside Incident"

Synopsis Three fellows blow up their floating toys, but one has a toy not intended for the water.
Genre humor
Script Don Martin (signed)
Pencils Don Martin (signed)
Inks Don Martin (signed)
Letters typeset
Reprinted in Mad About the Fifties (Little, Brown & Co., 1997 Series) #[nn]

3 page Back of The Rack Dept. story "Future Specialized Magazines"

Synopsis Ideas for niche market magazines that haven't been published yet.
Genre satire
Script Paul Laikin
Pencils Bob Clarke (signed)
Inks Bob Clarke (signed)
Letters typeset
Notes Writer credit from "Totally MAD" CD collection.

1 page Hollywood Dept. story "Scenes We'd Like To See: Tied To The Powder Keg"

Synopsis After the villain ties a girl to a gunpowder keg and lights a fuse, the hero beats him...but not in time to defuse the keg.
Genre satire
Pencils Joe Orlando (signed)
Inks Joe Orlando (signed)
Letters typeset

4 page Once Upon A Time Dept. story "Sin-Doll Ella"

Characters Ella; Ella's stepmother; Maggie; Blanche; Prince Kowalski; Fairy Godmother; Big Fat Daddy Kowalski
Synopsis A mixture of Cinderella and A Streetcar Named Desire, in which the Fairy Godmother gets the Prince.
Genre satire
Script Albert Meglin [ as Tennessee Williamsburg]
Pencils Wally Wood (signed)
Inks Wally Wood (signed)
Letters typeset
Notes Parody of Cinderella story. Writer credit from "Totally MAD" CD collection.

1 page Mad Magazine promo (ad from the publisher) "Spot The Clod"

Synopsis House ad for subscriptions to MAD.
Pencils George Woodbridge (signed)
Inks George Woodbridge (signed)
Letters typeset
Notes Inside back cover.

Listen, They're Playing Our song Dept. filler "Suggested Theme Songs for Some Famous Folks"

Synopsis Popular songs that could fit the theme of celebrities' lives.
Genre humor
Letters typeset
Notes In margins of 25 pages of the issue.

1 page (backcovers) *do not use* / *please fix*

Pencils Norman Mingo (painted, signed)
Inks Norman Mingo (painted, signed)
Colors Norman Mingo (painted, signed)
Notes Continuation of wrap-around cover from front cover. See front cover for character appearances.