Issue Details

Issue	#35
Published	October 1957
Cover Price	0.25 USD
Pages	52
Editing	Albert B. Feldstein
Notes	Wrap-around cover with back cover.

Cover Details - "Special 5th Anniversary Issue"

Characters	Alfred E. Neuman; Dewar's Scotch man; Speedy Alka-Seltzer; Arm And Hammer arm; Pontiac Cars symbol; Fisher Body coach; Bufferin cut-away body; Thomas Lipton; Arthur Godfrey; Arrow Shirts man; Chiquita Banana; Shell Oil shell; Paul Winchell; Jerry Mahoney; Campbell Soup kids (3); Smokey Bear; Cream of Wheat Chef; White Rock nymph; Johnny Walker Scotch Striding Man; Betty Crocker; Betty Furness; Four Roses Whiskey roses; Mr. Peanut; Jack Frost; Camel Cigarettes camel; Whitman Chocolates delivery man; Quaker Oats Quaker; Sunshine baker; Commander Whitehead; Dutch Girl; Rosemary Clunie ?; White Owl Cigars owl; Dutch Boy paints boy; Pegasus; Jantzen Swimsuits swimmer; CBS eye; MGM lion; Elsie The Cow; Playboy rabbit; New Yorker; RCA Victor's Nipper; Smith Brothers; Black & White Scotch dogs; C&O Railroad Chessie; Santa Claus; Old Grandad; Willie, the Kool penguin; Morton Salt girl; Jolly Green Giant; Old Crow; Phillip Morris bellhop; Coca-Cola Sprite Boy; Uneeda Biscuit boy; Little Lulu; Cat's Paw Heels cat; Aunt Jemima; Greyhound Bus dog; Uncle Ben; Harry Piel; Bert Piel; Gold Dust Twins; Bon-Ami Cleanser chick; Fisk Tire boy; Muriel Cigar lady; Little Miss Sunbeam ?; Doeskin Tissues doe; Esky; more
Synopsis	Birthday party for Alfred attended by advertising icons.
Genre	humor
Pencils	Norman Mingo (painted)(signed)
Inks	Norman Mingo (painted)(signed)
Colors	Norman Mingo (painted)(signed)
Letters	typeset
Notes	Wrap-around cover with back cover.

1 page Volatilis Hair Remover story "Yul Brynner Used Volatilis...Then He Took A Shower"

Characters	Yul Brynner
Synopsis	Volatilis Formula V-17 helps you lose your hair painlessly.
Genre	satire
Pencils	Kelly Freas (signed, original); ? (changes)
Inks	Kelly Freas
Letters	typeset
Notes	Satire of Vitalis ad. Inside front cover.
Reprinted	in Mad About the Fifties (Little, Brown & Co., 1997 Series) #[nn]; in More Trash From MAD (EC, 1958 series) #1

1 page Vital Features foreword, introduction, preface, afterword "Departments"

Genre	fact
Pencils	various
Inks	various
Letters	typeset
Notes	Art is excerpts from this issue. Masthead quote is from Kahlil Gibran (1883-1931). Lists Frank Jacobs, Albert Meglin, Paul Krassner, and Paul Laikin as writers and Nick Megliola for ideas, but unknown for which articles.

2 page Ask The Man Who Owns One Dept. story "Cars To Match Careers"

Characters	Alfred E. Neuman; Popeye
Synopsis	Ideas for cars designed to show off something about their owner's careers. Text is in verse.
Genre	humor
Script	Frank Jacobs
Pencils	Bob Clarke (signed)
Inks	Bob Clarke (signed)
Letters	typeset

Half page MAD books promo (ad from the publisher) "Promise Her Anything... But Giver Her MAD Pocket-Sized Books!"

Synopsis	House ad for 4 MAD paperback books.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset

Half page Alfred E. Neuman promo (ad from the publisher) "Now! In Full Color"

Characters	Alfred E. Neuman
Synopsis	House ad for pinups of Alfred.
Pencils	Norman Mingo; Bill Elder
Inks	Norman Mingo; Bill Elder
Letters	typeset
Notes	A small figure by Elder is an excerpt from art in a previous issue.

1 page Letters Dept. letters page "Random Samplings of Reader Mail"

Characters	Alfred E. Neuman; Ted Williams
Synopsis	Letters of comment, mostly about issue #34.
Script	Albert B. Feldstein; Peter Silver; Akki; Mary Frankhauser; Frank McCloskey; Tommy Manville; Ed Brown; Elroy Hirsch; Otto Graham; Jackie Hyatt; G. Robidoux; Robert Whittle; Alexander Wilde; John Jensen; Pete Heylin; Levi Tashun; Lorraine Mills; Carl Klein; Charlie Kent
Pencils	various
Inks	various
Letters	typeset
Notes	Art is excerpts from issue #34.

Half page MAD Jewelry promo (ad from the publisher) "MAD People Are Wearing MAD Jewelry"

Characters	Alfred E. Neuman
Synopsis	House ad for Alfred E. Neuman jewelry designed by Astrahan of NY.
Pencils	Carl Klein (photo); Romeo Serry (photo touchup)
Inks	Carl Klein (photo); Romeo Serry (photo touchup)
Letters	typeset

3 page Rush Money-Order Today Dept. story "If Comic Strip Characters Answered Those Little Ads"

Characters	Little Orphan Annie; Sandy; Nancy; Sluggo; Dick Tracy; Junior; Donald Duck; Mickey Mouse; Alley Oop; Henry; The Phantom; Blondie Bumstead; Dagwood Bumstead; Popey; Olive Oyl; Whimpy; Swee'pea
Synopsis	A look at what might happen if comic strip characters answered real world magazine ads for self improvement.
Genre	satire
Script	Paul Krassner
Pencils	Wallace Wood (signed)
Inks	Wallace Wood (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.
Reprinted	in MAD Special [MAD Super Special] (EC, 1970 series) #36

3 page How Now Charred Cow Dept. story "Backyard Barbecue"

Synopsis	The problems and future of life at the outdoor grill.
Genre	humor
Script	Dave Berg (signed)
Pencils	Dave Berg (signed)
Inks	Dave Berg (signed)
Letters	typeset

2 page Tell-Tale Stain Dept. story "MAD Beats The Heat"

Synopsis	New ideas for cooling clothing and accessories to wear in the summer.
Genre	humor
Script	Frank Jacobs
Pencils	Bob Clarke (signed)
Inks	Bob Clarke (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page Tom Lehrer Dept. story "The Hunting Song"

Synopsis	Story in song about hunting gone wrong, complete with score.
Genre	humor
Script	Tom Lehrer
Pencils	George Woodbridge (signed)
Inks	George Woodbridge (signed)
Letters	typeset

2 page Soft-Sell Advertising Dept. story "Future TV Ad"

Synopsis	Storyboard of possible tv ad for local police departments.
Genre	satire
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

3 page Double Exposure Dept. story "How To Crop A Photo"

Characters	Clyde Rancid; Mrs. Rancid; Clyde's son; Clyde's father
Synopsis	Story of Clyde's life told with his cropped photos compared to the originals.
Genre	humor
Script	Frank Jacobs
Pencils	Wally Wood (signed)
Inks	Wally Wood (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

4 page Twinkle Twinkle Dept. story "MAD's Up-To-Date Sky"

Characters	Mickey Mantle; RCA Victor's Nipper; Kukla; Ollie; Smokey Bear; Ed Sullivan; Wyatt Earp; King Saud; Ava Gabor; Elsie The Cow; Willie, the Kool penguin; Li'l Abner; Alfred E. Neuman; John F. Dulles; Tom (cat); Jerry (mouse); Pogo; Donald Duck; Billy The Kid; Edward R. Murrow; Steve Allen; Harry Piel; Bert Piel; Pegasus; King Farouk
Synopsis	New names for constellations, reflecting modern pop culture.
Genre	humor
Script	Frank Jacobs
Pencils	Bob Clarke (signed)
Inks	Bob Clarke (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

2 page Keep Your Eyes On Your Own Paper Dept. text article "MAD's College Entrance Exam"

Synopsis	Phony questions for a college entrance exam.
Genre	satire
Script	Paul Laikin
Letters	typeset
Notes	The "Wrote this article" question, multiple choice list's only name that makes sense is Albert B. Feldstein. However, the "Totally MAD" CD collection credits Paul Laikin.

1 page Hollywood Dept. story "Scenes We'd Like To See: The Beast Falls In Love"

Synopsis	Gorilla falls in love with man and carries him away, instead of girl.
Genre	satire
Pencils	Joe Orlando (signed)
Inks	Joe Orlando (signed)

3 page The Old Skin Game Dept. story "How To Read Your Palm"

Characters	Alfred E. Neuman; J. Fred Muggs; Uncle Sam
Synopsis	Phony meanings for various parts of people's palms.
Genre	humor
Script	Frank Jacobs
Pencils	Reed Crandall
Inks	Reed Crandall
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

4 page There's Many A Slip Twixt Dept. story "MAD Eating Utensils"

Synopsis	New ideas for eating utensils to solve age-old problems.
Genre	humor
Pencils	Joe Orlando
Inks	Joe Orlando
Letters	typeset

3 page Bob & Ray Dept. story "House To House"

Characters	Bob Elliott; Ray Goulding; Edward R. Sturdley; Martha Sturdley; Terrence Sturdley
Synopsis	Ed visits with his wife and son on live tv, and ends up thrown out of the house.
Genre	satire
Script	Bob Elliott; Ray Goulding
Pencils	Mort Drucker
Inks	Mort Drucker
Letters	typeset
Notes	Parody of "Person To Person" tv show.

2 page Davy Jone's Locker Dept. story "The Seaside Incident"

Synopsis	Three fellows blow up their floating toys, but one has a toy not intended for the water.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset
Reprinted	in Mad About the Fifties (Little, Brown & Co., 1997 Series) #[nn]

3 page Back of The Rack Dept. story "Future Specialized Magazines"

Synopsis	Ideas for niche market magazines that haven't been published yet.
Genre	satire
Script	Paul Laikin
Pencils	Bob Clarke (signed)
Inks	Bob Clarke (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

1 page Hollywood Dept. story "Scenes We'd Like To See: Tied To The Powder Keg"

Synopsis	After the villain ties a girl to a gunpowder keg and lights a fuse, the hero beats him...but not in time to defuse the keg.
Genre	satire
Pencils	Joe Orlando (signed)
Inks	Joe Orlando (signed)
Letters	typeset

4 page Once Upon A Time Dept. story "Sin-Doll Ella"

Characters	Ella; Ella's stepmother; Maggie; Blanche; Prince Kowalski; Fairy Godmother; Big Fat Daddy Kowalski
Synopsis	A mixture of Cinderella and A Streetcar Named Desire, in which the Fairy Godmother gets the Prince.
Genre	satire
Script	Albert Meglin [ as Tennessee Williamsburg]
Pencils	Wally Wood (signed)
Inks	Wally Wood (signed)
Letters	typeset
Notes	Parody of Cinderella story. Writer credit from "Totally MAD" CD collection.

1 page Mad Magazine promo (ad from the publisher) "Spot The Clod"

Synopsis	House ad for subscriptions to MAD.
Pencils	George Woodbridge (signed)
Inks	George Woodbridge (signed)
Letters	typeset
Notes	Inside back cover.

Listen, They're Playing Our song Dept. filler "Suggested Theme Songs for Some Famous Folks"

Synopsis	Popular songs that could fit the theme of celebrities' lives.
Genre	humor
Letters	typeset
Notes	In margins of 25 pages of the issue.

1 page (backcovers) *do not use* / *please fix*

Pencils	Norman Mingo (painted, signed)
Inks	Norman Mingo (painted, signed)
Colors	Norman Mingo (painted, signed)
Notes	Continuation of wrap-around cover from front cover. See front cover for character appearances.