Issue Details

Issue	#46
Published	April 1959
Cover Price	0.25 USD
Pages	52
Editing	Albert B. Feldstein
Notes	April Fool cover printed on the BACK cover of magazine. Contents herein is indexed beginning from the front of magazine.

Cover Details - "This Is The End Of MAD"

Characters	Alfred E. Neuman
Genre	humor
Pencils	Kelly Freas (painted, signed)
Inks	Kelly Freas (painted, signed)
Colors	Kelly Freas (painted, signed)
Letters	Kelly Freas (painted, signed); typeset
Notes	April Fool cover printed on the BACK cover of magazine. Contents herein is indexed beginning from the front of magazine.

1 page RGA Victim story "See The Difference Color TV Makes..."

Synopsis	Parody of ad for RCA Victor color televisions.
Genre	satire
Script	Al Jaffee
Pencils	Kelly Freas (painted, signed)
Inks	Kelly Freas (painted, signed)
Colors	Kelly Freas (painted, signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection. On FRONT cover.

1 page Samforized Fabric story "Wash And Wish...Or...Wash And Bewitch?"

Synopsis	Parody of ad for Sanforized Fabric, but trying to convince people NOT to buy the product.
Genre	satire
Pencils	Kelly Freas (painted)
Inks	Kelly Freas (painted)
Letters	typeset
Notes	Inside front cover.

1 page Vital Features foreword, introduction, preface, afterword "Departments"

Pencils	various
Inks	various
Letters	typeset
Notes	Art is excerpts from this issue. Instead of usual Alfred E. Neuman quote, masthead quote is from The New Yorker, November 29, 1958.

Half page Musically MAD promo (ad from the publisher) "MAD Goes On Record"

Characters	Alfred E. Neuman
Synopsis	House ad for first MAD record album, from RCA Victor.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset

Half page The Brothers MAD promo (ad from the publisher) "If You Have The Feeling Mankind Is Doomed, Read"

Synopsis	House ad for a MAD paperback book.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset

1 page Letters Dept. letters page "Random Samplings of Reader Mail"

Characters	Scribbly Jibbet; Moxie Cowznofsky
Synopsis	Letters of comment, mostly about issue #44.
Script	Albert B. Feldstein; Irene LaCapria; William Wheaton; Charles Johnson; Dennis Hotaling; Ronald Keeperman; Bob Quick; Roger Goldman; Tom Sabo; Lila Vail; Larry Swanbom; Bob Vogel; Peter Olin; George Willick; Sally Hartley; K. H. Richter; Sheldon Mayer; Ronald Soldberg; Esther O'Mara
Pencils	various
Inks	various
Letters	typeset
Notes	Letter from Sheldon Mayer recognizes Scribbly Jibbet. Moxie Cowznofsky is named in letters column of issue #48.

Half page Alfred E. Neuman promo (ad from the publisher) "They're Sweeping The Country!"

Characters	Alfred E. Neuman
Synopsis	House ad for pinups suitable for framing.
Pencils	Norman Mingo (painted)
Inks	Norman Mingo (painted)
Letters	typeset

Half page MAD Magazine promo (ad from the publisher) "Don't Look Like An April Fool"

Synopsis	House ad for MAD subscriptions.
Pencils	George Woodbridge
Inks	George Woodbridge
Letters	typeset

4 page Change For The Better Dept. story "Sunday Evening Television Roulette"

Characters	Gene Rayburn; Steve Allen; Ed Sullivan; Eydie Gorme; Jane Mansfield; Brett Maverick; Henny Youngman; Senior Wences; Mickey Mantle; The Four Aces; Ben Hogan; The Belgian Congo Ballet Company
Synopsis	The interesting tv viewing you could have by constantly switching channels between ABC, NBC, and CBS.
Genre	humor
Script	Gary Belkin
Pencils	Mort Drucker (signed)
Inks	Mort Drucker (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

2 page Don Martin Dept. story "The Suicide"

Synopsis	A man fails to stop a suicide.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

2 page Middle of The Roar Dept. story "Authentic Sounds In Stereo"

Synopsis	Ridiculous extremes to the trend for "real sounds" on stereo records.
Genre	satire
Script	Tom Koch
Pencils	Wally Wood (signed)
Inks	Wally Wood (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page There's A Ford In Your Suture Dept. story "Modern Auto Accidents"

Synopsis	Injuries caused by modern car features such as automatic windows and tailfins.
Genre	humor
Script	Al Jaffee
Pencils	Bob Clarke (signed)
Inks	Bob Clarke (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page Increase The Circulation Dept. story "How High-Class Magazines Can Use Low-Class Pictures"

Characters	Irving Finster; Zelda Zitzlaff
Synopsis	Shows how the same photo can be used by many different publications, through cropping.
Genre	satire
Script	Frank Jacobs
Pencils	Joe Orlando
Inks	Joe Orlando
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

2 page Have Spittoon - Will Travel Dept. story "Western Weapons Of The Future"

Synopsis	Various things tv western heroes might use as weapons, if the trend away from guns continues.
Genre	humor
Script	Larry Siegel
Pencils	George Woodbridge (signed)
Inks	George Woodbridge (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page Grey Flannel Goatee Dept. story "The Hidden Persuaders Become The Hip Persuaders"

Characters	Miles Davis; Dizzy Gillespie
Synopsis	Parodies of ads, using hip language and celebrities.
Genre	satire
Script	Gary Belkin
Pencils	Wally Wood
Inks	Wally Wood
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

4 page A Doghouse Is Not A Home Dept. story "How To Choose And Train Your Master"

Synopsis	Excerpts from a book written by a dog, on what to look for and how to train a master.
Genre	humor
Script	Frank Jacobs; Robert Margroff
Pencils	George Woodbridge (signed)
Inks	George Woodbridge (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page Nuts To Vous Dept. text article "MAD's Modern Handy Phrase Book For The American Tourist"

Synopsis	Foolish phrases you may need in various foreign countries.
Genre	satire
Script	Sy Reit
Pencils	George Woodbridge
Inks	George Woodbridge
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page Pencil Point of View Dept. story "Modern Architecture"

Characters	Frank Lloyd Wrighteous; Mies Van Der Roebuck; Alfred E. Neuman
Synopsis	Showing how the beauty of modern architecture is lost when the buildings are jammed in with all the other existing buildings.
Genre	satire
Script	Al Jaffee
Pencils	Bob Clarke (signed)
Inks	Bob Clarke (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

1 page Don Martin Dept. story "On Choosing A Book"

Synopsis	A man exhibits a disgusting way to choose a book in a bookstore.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

4 page High Flown Balloons Dept. story "If Famous Authors Wrote The Comics"

Characters	William Shakespeare; Donald Duck; Huey; Dewey; Louie; Pauline Poodle; Dick Tracy; Flattop; Pruneface; Charlie Brown; Lucy Van Pelt; Linus Van Pelt; Schroeder; Snoopy; Pigpen; Hans; Fritz; The Captain; Rex Morgan; Little Orphan Annie; Sandy; Big Daddy Warbucks; Cousin Asp; Dennis The Menace; Nancy; Sluggo; Fritzi Ritz
Synopsis	Various comic strips written in the styles of: Paddy Chayefsky; Gilbert & Sullivan; Rudyard Kipling; Walt Whitman; Rogers & Hammerstein; Tennessee Williams; Edgar Allen Poe; Mickey Spillane.
Genre	satire
Script	Frank Jacobs
Pencils	Wally Wood (signed)
Inks	Wally Wood (signed)
Letters	typeset

2 page Get Rich Cheap Dept. story "MAD's Cut-Rate Success Symbols"

Synopsis	Fake cheap alternatives to common expensive status symbols.
Genre	humor
Script	Sy Reit
Pencils	Joe Orlando
Inks	Joe Orlando
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page There's No Business In Show Business Dept. story "Movies Are Emptier Than Ever"

Synopsis	Showing how theaters can attract more patrons by remodeling to be more like watching tv at home.
Genre	humor
Script	Dave Berg (signed)
Pencils	Dave Berg (signed)
Inks	Dave Berg (signed)
Letters	typeset

1 page Television Dept. story "TV Ads We'd Like To See"

Synopsis	Phone ad for Vicejoy Cigarettes.
Genre	satire
Pencils	Mort Drucker (signed)
Inks	Mort Drucker (signed)
Letters	typeset
Notes	Parody of ad for Viceroy Cigarettes.

4 page The Grimm Facts Dept. story "The Happy Endings Weren't So Happy"

Characters	Hansel; Gretel; Derrence Clarow; Beauty; Irving Prince [The Beast]; Jack; Sleeping Beauty; Prince Charming; Little Red Riding Hood
Synopsis	Thoughts on what happened after the end of several fairy tales.
Genre	humor
Script	Sy Reit
Pencils	Bob Clarke (signed)
Inks	Bob Clarke (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

1 page Don Martin Dept. story "On Picking Flowers"

Synopsis	A man is surprised at the law enforcement tactics when he violates a "Do Not Pick Flowers" sign.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

1 page MAD Straight Jacket promo (ad from the publisher) "For The First Time In Your Life...Feel Really MAD!"

Characters	Leonard Brenner
Synopsis	House ad for fake straight jacket.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset
Notes	Leonard is the model with back turned to the reader; named in letters column of MAD #49. Inside back cover.

Marginal Thinking Dept. filler "MAD Daffynitions"

Synopsis	Goofy fake word definitions.
Genre	humor
Letters	typeset
Notes	Appear in the margins of 24 pages of the issue.