Issue Details

Issue	#48
Published	July 1959
Cover Price	0.25 USD
Pages	52
Editing	Albert B. Feldstein

Cover Details - "I Want You"

Characters	Alfred E. Neuman; Uncle Sam
Genre	humor
Pencils	Kelly Freas (painted, signed)
Inks	Kelly Freas (painted, signed)
Colors	Kelly Freas (painted, signed)
Letters	typeset

1 page Awaysis Cigarettes story "Awaysis Takes You Away From The Everyday!"

Synopsis	Parody of ad for Oasis cigarettes.
Genre	satire
Pencils	Kelly Freas (painted)
Inks	Kelly Freas (painted)
Letters	typeset
Notes	Inside front cover.

1 page Vital Features foreword, introduction, preface, afterword "Departments"

Pencils	various
Inks	various
Letters	typeset
Notes	Art is excerpts from this issue. There is a writer credit for Gary Belkin and Bill Dixon, but uncertain what article(s) it is for.

Half page MAD Straight Jacket promo (ad from the publisher) "A Revolutionary New Idea In Casual Wear"

Characters	Leonard Brenner
Synopsis	House ad for fake straight jacket.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset
Notes	Leonard is the model with back turned to the reader; named in letters column of MAD #49.

Half page The Bedside MAD promo (ad from the publisher) "Books That Can Do What They Look Like They Can Do"

Synopsis	House ad for sixth MAD paperback book.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset

1 page Letters Dept. letters page "Random Samplings of Reader Mail"

Characters	George A. Orndorff; Seward McCain; Brett Maverick
Synopsis	Letters of comment, mostly about issue #46. Barbara Forrester suggest that Alfred's girlfriend be named Moxie Cowznofsky, and the editor agrees.
Script	Albert B. Feldstein; Merwyn Nelson; Josh Zerlin; Jack Marin; Alan Peikin; Charles Allen; Joseph Lipari; Tommy LeClair; Ken Luciani; Russ Durham; Howard Arnberg; David Colton; Seward McCain; Jim Fautus; Wayne Montgomery; Jarl Johansson; Barbara Forrester
Pencils	? (photo)
Inks	? (photo)
Letters	typeset

Half page MAD Magazine promo (ad from the publisher) "Have MAD Mailed To Your Home"

Synopsis	House ad for MAD subscriptions.
Letters	typeset

Half page Musically MAD promo (ad from the publisher) "You'll Have A Million Laughs"

Characters	Alfred E. Neuman
Synopsis	House ad for first MAD record album, from RCA Victor.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset

4 page Famous Funnies Dept. story "Comic Strip Heroes (Taken From Real Life)"

Characters	Conrad Hilton; Werner Von Braun; Queen Elizabeth II; Prince Philip; Prince Charles; Hymie Rickover; Richard Nixon; Pat Nixon; Gamal Abdel Nasser; Nikita Krushchev; Mrs. Krushchev; Alfred E. Neuman; Jimmy Hoffa; Charles DeGaulle; Hubert Humphrey; Adlai Stevenson; Harry Truman; General Douglas McArthur; Li'l Abner (cameo); Daisy Mae (cameo); Snuffy Smith (cameo); Snuffy's wife (cameo); Kayo Mullins (cameo); Moon Mullins (cameo); Steve Canyon (cameo); Alley Oop (cameo); Beetle Bailey (cameo); Killer (cameo); Pogo (cameo); Howland Owl (cameo); Lucy Van Pelt (cameo); Charlie Brown (cameo)
Synopsis	Comic strips about currently famous people, in styles similar to current comic strips.
Genre	satire
Script	Frank Jacobs
Pencils	Wally Wood (signed)
Inks	Wally Wood (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page Pressured Groups Dept. text article "Little Known Organizations"

Synopsis	Ads for organizations that would oppose actual organizations, such as Alcoholics Unanimous, and Committee To Encourage Juvenile Delinquency.
Genre	satire
Script	Paul Laikin
Pencils	Bob Clarke (signed)
Inks	Bob Clarke (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page The Man Who Sinks For Himself Dept. story "Skin Diving"

Synopsis	Problems with skin diving, new developments, and the ultimate return of man to the sea.
Genre	satire
Script	Dave Berg (signed)
Pencils	Dave Berg (signed)
Inks	Dave Berg (signed)
Letters	typeset

2 page Don Martin Dept. story "The Cavemen"

Synopsis	A cavewoman who is resistant to being clobbered on the head falls for a man with an unusual approach.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

4 page Sid Caesar Dept. story "For The Life Of Progress Hornsby"

Characters	Sid Caesar; Ed Ralphwards; Progress Hornsby; Euphoria Hornsby; Bosley Mandiville; Shorty Bubble; Doornet Jaguar; One-Stick Haverstraw; Particular Frosty; 7892-450-37;
Synopsis	Progress appears on the tv show "For The Life Of You", a parody of "This Is Your Life."
Genre	humor
Script	Sid Caesar
Pencils	Mort Drucker
Inks	Mort Drucker
Letters	typeset

3 page Trick-Or-Cheat Dept. story "Bridge: The Aristocrat of Card Games"

Characters	Charles Groan
Synopsis	Defines common bridge terms, gives advice and shows the pitfalls of playing bridge. Includes a phony newspaper bridge column.
Genre	satire
Script	Al Jaffee
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

1 page Don Martin Dept. story "The Old Salt"

Synopsis	A man delicately solves the problem of his parrot going to the bathroom in his shirt.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

2 page On The Sunny Side of The Sheet Dept. text article "The Daily Optimist"

Characters	Bosley Skagg; Penelope Skagg; T. Finster Moody; Felix Farquahr; Lydia Farquahr; Ethel Frong; Herman Frong; Philo Fosdick; Weldon Wembley; Hector Sedgewick; Tommy Goober; Glenn Pladde; Fenwick Gribble
Synopsis	Sample of a newspaper that prints all news with a positive spin...no matter how bad the news is.
Genre	satire
Script	Frank Jacobs
Pencils	Joe Orlando
Inks	Joe Orlando
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page 4/4 Time-And-A-Half Dept. text article "On-The-Job Marching Songs"

Synopsis	Spirit and loyalty building songs for various industries' employees, set to familiar melodies.
Genre	humor
Script	Frank Jacobs
Pencils	George Woodbridge (signed)
Inks	George Woodbridge (signed)
Letters	typeset

4 page A Switch In Crime Dept. story "The Night That Perry Masonmint Lost A Case"

Characters	Perry Masonmint; Lieutenant Drag; District Attorney Burgerbits; Judge Sam; Paul Dreck; Della Sweet; Harry Townes; Emil Freebish
Synopsis	Perry finally loses a case, because he only wins on Saturday nights.
Genre	satire
Script	Dee Caruso; Bill Levine
Pencils	Mort Drucker (signed)
Inks	Mort Drucker (signed)
Letters	typeset
Notes	Parody of Perry Mason tv show. Writer credit from "Totally MAD" CD collection.

1 page Confession Is Good For The Sale Dept. story Future "Confession" Books

Characters	Perry Como; Eleanor Roosevelt; Dizzy Gillespe; Oscar Levant; Alfred E. Neuman; Jack Paar
Synopsis	Future celebrity confession books.
Genre	satire
Script	Gary Belkin ?
Pencils	George Woodbridge ?
Inks	George Woodbridge ?
Letters	typeset

2 page Face Value Dept. story "How You Look To Other People"

Characters	Alfred E. Neuman
Synopsis	How you might look to people you deal with daily, based on your value to them.
Genre	humor
Script	Buddy Basch
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

4 page And Then I Re-Wrote Dept. story "How A Television Script is Born"

Synopsis	Follows a script from the original author through various rewrites, showing how all the meaning and creativity is gradually watered down.
Genre	satire
Script	Frank Jacobs
Pencils	Wally Wood
Inks	Wally Wood
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

2 page Summa Cum Louder Dept. story "Graduation Speeches...That Somebody Listened To"

Characters	Jack Benny; Steve Allen; Ed Sullivan; Dick Clark; Richard Nixon; Fidel Castro
Synopsis	Possible graduation speeches that could have helped form the philosophies of some celebrities.
Genre	humor
Script	Arnie Kogen
Pencils	Joe Orlando
Inks	Joe Orlando
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

2 page Honestly This Is The Best Policy Dept. text article "Insurance Policies For Teen-Agers"

Synopsis	Ideas for insurance policies against common hazards of teen-agers, such as blind dates and flunking school.
Genre	humor
Script	Sy Reit
Pencils	George Woodbridge (signed)
Inks	George Woodbridge (signed)
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

4 page Ready-To-Swear Dept. story "Miracle Fabrics"

Synopsis	The good and bad points of modern synthetic fabrics.
Genre	satire
Script	Al Jaffee
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

1 page Don Martin Dept. story "How To Play Croquet"

Synopsis	An unusual way to play the ball when it lands in a kid's mouth.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

1 page MAD Forever promo (ad from the publisher) "Who Says Lightning Never Strike Twice In The Same Place?"

Characters	Alfred E. Neuman
Synopsis	House ad for hardcover book from Crown Publishers.
Pencils	? (photo); Wally Wood
Inks	? (photo); Wally Wood
Letters	typeset
Notes	Wally Wood credit is for small image of Alfred at bottom of page. Inside back cover.

Marginal Thinking Dept. filler "News Stars For Old Movies"

Synopsis	Casting ideas for remakes of old movies.
Genre	humor
Letters	typeset
Notes	Appear in the margins of 24 pages of the issue.

1 page Park-David story "Great Moments In Medicine"

Synopsis	Parody of Parke-Davis Pharmaceutical Company ads.
Genre	satire
Pencils	Kelly Freas (painted, signed)
Inks	Kelly Freas (painted, signed)
Colors	Kelly Freas (painted, signed)
Letters	typeset
Notes	Back cover.