Issue Details

Issue	#49
Published	September 1959
Cover Price	0.25 USD
Pages	52
Editing	Albert B. Feldstein

Cover Details - "Want To Cool Off?"

Characters	Alfred E. Neuman
Genre	humor
Pencils	Kelly Freas (painted, signed)
Inks	Kelly Freas (painted, signed)
Colors	Kelly Freas (painted, signed)
Letters	typeset

1 page Cell Telephone System story "Stop Pushing - You'll All Get A Chance To Talk To Grandma"

Synopsis	Parody of long distance ad for Bell Telephone System.
Genre	satire
Pencils	Kelly Freas (painted, signed)
Inks	Kelly Freas (painted, signed)
Letters	typeset
Notes	Inside front cover.

1 page Vital Features foreword, introduction, preface, afterword "Departments"

Pencils	various
Inks	various
Letters	typeset
Notes	Art is excerpts from this issue. There is a writer credit for Gary Belkin but uncertain what article(s) it is for.

Half page MAD Forever promo (ad from the publisher) The Perfect Follow-Up To "MAD For Keeps"

Synopsis	House ad for hardcover book from Crown Publishers.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset

Half page Alfred E. Neuman promo (ad from the publisher) "A Delightful Pin-Up!"

Characters	Alfred E. Neuman
Synopsis	House ad for pinups suitable for framing.
Pencils	Norman Mingo (painted)
Inks	Norman Mingo (painted)
Letters	typeset

Half page The Bedside MAD promo (ad from the publisher) "Wake Up Refreshed And Invigorated!"

Synopsis	House ad for sixth MAD paperback book.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset

1 page Letters Dept. letters page "Random Samplings of Reader Mail"

Characters	Leonard Brenner; Naval Fighter Squadron 141
Synopsis	Letters of comment, mostly about issue #47.
Script	Albert B. Feldstein; Ken Franklin; The Brothers Kaminsetzky; Jim Daniels; J. F. McGlinchy; Suzy Zuckerman; Donald Bralich; Douglas Lindsey; Marjorie Parver; J. S. Coleman, Jr.; Noll Anne Cunningham
Pencils	? (photo)
Inks	? (photo)
Letters	typeset
Notes	Leonard Brenner is revealed as one of the models in the MAD straight jacket ads in the previous 3 issues.

Half page MAD Magazine promo (ad from the publisher) "Summer Is The Best Time To Subscribe To MAD"

Synopsis	House ad for MAD subscriptions.
Pencils	Albert B. Feldstein ?
Inks	Albert B. Feldstein ?
Letters	typeset

Half page What - Me Worry? promo (ad from the publisher) "Now! Alfred E. Neuman Sings!"

Characters	Alfred E. Neuman
Synopsis	House ad for new record album featuring Alfred and his Furshlugginer Five.
Pencils	? (photo)
Inks	? (photo)
Letters	typeset
Notes	Album cover art is by Norman Mingo and Don Martin.

4 page Readin' And Writhin' Dept. story "The MAD Horror Primer"

Characters	Dr. Frankenstein; Frankenstein's monster; The Creature; King Kong; Dracula; Wolf-Man; The Mummy
Synopsis	A grade-school reader type introduction to horror movies.
Genre	humor
Script	Larry Siegel
Pencils	Wally Wood
Inks	Wally Wood
Letters	typeset

2 page Don Martin Dept. story "The Boy And His Toy"

Synopsis	A boy breaks another boy's new toy, and is then himself broken by the first boy.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

4 page Readin' And Writhin' Dept. story "MAD Looks At Book Clubs"

Characters	Millard Fillmore; Alfred E. Neuman
Synopsis	Highly specialized book clubs.
Genre	satire
Script	Frank Jacobs
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	typeset

2 page Edifice Complex Dept. story "Functional Architecture"

Synopsis	Buildings that look like the companies they house.
Genre	humor
Script	Dave Berg (signed)
Pencils	Dave Berg (signed)
Inks	Dave Berg (signed)
Letters	typeset
Notes	Appears to be first use of the name "Roger Kaputnik" by Dave Berg.

4 page Fun For The Road Dept. story "Half-Finished Billboards"

Characters	Marilyn Monroe;
Synopsis	Fun combining the messages on billboards into a single new message, when installing one message over another.
Genre	humor
Script	Frank Jacobs
Pencils	Joe Orlando (signed)
Inks	Joe Orlando (signed)
Letters	typeset

1 page Hollywood Dept. story "Scenes We'd Like To See: The Cops Close In"

Synopsis	The cops stage a shootout, but the criminal moved out of the building weeks ago.
Genre	satire
Script	Klaus Nordling
Pencils	Mort Drucker
Inks	Mort Drucker
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

3 page What's Buzzin' Cousin Dept. story "Family Magazines"

Characters	Bing Crosby; Bob Crosby; Gary Crosby; Kathryn Grant Crosby; Bess Truman; Harry Truman; Dwight Eisenhower; Ricky Nelson; David Nelson; Ozzie Nelson; Harriet Nelson; Nelson Rockefeller; Liberace; Queen Elizabeth II; Prince Philip; Prince Charles; Edsel Ford
Synopsis	Magazines that could be published by celebrity families, to inform other family members of what's going on in their lives.
Genre	humor
Script	Arnie Kogen
Pencils	George Woodbridge (signed)
Inks	George Woodbridge (signed)
Letters	typeset

3 page Motorvational Research Dept. story "America's Dream Car"

Synopsis	A list of consumer complaints about modern car design and a suggestion of a design that addresses them...the Model T.
Genre	satire
Script	Sy Reit
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	typeset

4 page Sid Caesar Dept. story "Shrunk World"

Characters	Sid Caesar; Somerset Winterset; Professor Ludvig Von Rumblemacher; Progress Hornsby; Edward T. Morrow
Synopsis	Three of Sid Caesar's characters are guests on a parody of the tv show "Small World."
Genre	satire
Script	Sid Caesar
Pencils	Mort Drucker
Inks	Mort Drucker
Letters	typeset

1 page Don Martin Dept. story "The Sculptor In His Studio"

Synopsis	A sculptor handles his lazy assistant in an unusual manner.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

2 page Brave Of The Home Dept. story "MAD Medals For Everyday Heroes"

Characters	Zelda Zitzlaff; Fenwick J. Finster; Arthur L. Mudge; Elihu Bunchwell; Freda Prawn; Fanny Strongthumber
Synopsis	Medals that could be awarded for overcoming everyday problems.
Genre	humor
Script	Dave Berg
Pencils	George Woodbridge (signed)
Inks	George Woodbridge (signed)
Letters	typeset

4 page Anything For A Buck Dept. text story "A Best Seller Hits The Commercial Trail"

Characters	Brigette Bardot; Steve Canyon
Synopsis	A rather prescient look at the future of merchandising for a successful novel, using "Doctor Zhivago" as an example.
Genre	satire
Script	Sy Reit
Pencils	Wally Wood (signed)
Inks	Wally Wood (signed)
Letters	typeset

1 page Television Dept. story "TV Ads We'd Like To See"

Synopsis	The day the Clawettes breath meter doesn't work; a parody of ad for Clorettes breath mints.
Genre	satire
Pencils	Joe Orlando
Inks	Joe Orlando
Letters	typeset

1 page Special Delivery Dept. text article "Lincoln's Gettysburg Address"

Characters	Abraham Lincoln
Synopsis	The original address compared to an updated, "Cool School" version.
Genre	satire
Script	Paul Laikin
Pencils	Mort Drucker (signed)
Inks	Mort Drucker (signed)
Letters	typeset

2 page Two Weeks With Prey Dept. text article "MAD's Specialized Resorts Section"

Synopsis	Resorts that cater to extreme niche markets.
Genre	humor
Script	Paul Laikin
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	typeset
Notes	Writer credit from "Totally MAD" CD collection.

1 page Television Dept. story "TV Ads We'd Like To See"

Synopsis	The day the Colgrate toothpaste invisible shield falls on the announcer. A parody of Colgate toothpaste ads.
Genre	satire
Pencils	Joe Orlando
Inks	Joe Orlando
Letters	typeset

5 page Big Build-Up Dept. story "Vic Tinny Gyms"

Characters	Vic Tinny; Popeye
Synopsis	Discusses the methods and success of the new style of commercial gym. Parody of Vic Tanny Gyms.
Genre	satire
Script	Al Jaffee
Pencils	Wally Wood (signed)
Inks	Wally Wood (signed)
Letters	typeset

1 page Don Martin Dept. story "The 17th Floor"

Synopsis	A man knocks a spider out of a window and watches it fall.
Genre	humor
Script	Don Martin (signed)
Pencils	Don Martin (signed)
Inks	Don Martin (signed)
Letters	typeset

1 page MAD T-Shirts promo (ad from the publisher) You'll "Fight 'Em Off" In Your MAD T-Shirt

Characters	Leonard Brenner; Alfred E. Neuman
Synopsis	House ad for tee shirts.
Pencils	Larry Maleman (photo); Wally Wood
Inks	Larry Maleman (photo); Wally Wood
Letters	typeset
Notes	Leonard is the model with the t-shirt; named in letters column. Inside back cover.

Marginal Thinking Dept. filler "Capsule Movie Reviews"

Synopsis	One sentence reviews of movies.
Genre	humor
Letters	typeset
Notes	Appear in the margins of 30 pages of the issue.

1 page Four Posies Whiskey story "We're Taking The Pledge At The Four Posies Society"

Synopsis	Parody of ad for Four Roses Whiskey.
Genre	satire
Pencils	Kelly Freas (painted, signed)
Inks	Kelly Freas (painted, signed)
Colors	Kelly Freas (painted, signed)
Letters	typeset
Notes	Back cover.