Issue Details

Issue	#137
Published	September 1970
Cover Price	0.35 USD
Pages	52
Editing	Al Feldstein [As Albert B. Feldstein]; Jerry DeFuccio (Associate Editor); Nick Meglin (Associate Editor)
Notes	With the exception of the covers, entire magazine is in black & white. First appearance of Hawks & Doves.

Cover Details - "In This Issue: Boob & Carnal & Tad & Alas & Alfred"

Characters	Boob; Carnal; Tad; Alas; Alfred E. Neuman
Genre	Satire
Pencils	Jack Rickard
Inks	Jack Rickard
Notes	With the exception of the covers, entire magazine is in black & white. First appearance of Hawks & Doves.

1 page Hawks And Dove filler "Hawks And Dove"

Characters	Major Hawks (Introduction); Private Doves (Introduction)
Synopsis	Private Doves uniquely puts a peace symbol on Major Hawks back with a beach umbrella.
Genre	Gags
Script	Al Jaffee
Pencils	Al Jaffee
Inks	Al Jaffee
Notes	This is the first appearance of the "Hawks & Doves" strip by Al Jaffee. No Dept. listed but following strips are from the "Fowl Play" Dept. Inside front cover. In color.
Reprinted	in Mad Special (1970 series) #118 February 1997

1 page Contents Page credits "Departments"

Synopsis	Contents page featuring staff listings & what's featured in the magazine, listed by special Mad departments.
Genre	Satire

2 page Letters letters page "Random Samplings Of Reader Mail"

Characters	Sergio Aragones; Alfred E. Neuman
Synopsis	Two pages featuring three sections; First section is an ad for Mad subscriptions; Middle section is Letters page with random samplings of reader mail, And third section is an ad for Mad About Mad, by Sergio Aragones.
Genre	Satire
Pencils	Jack Davis; Paul Coker; Sergio Aragones
Inks	Jack Davis; Paul Coker; Sergio Aragones
Notes	From the "Letters" Dept. Paul Coker's artwork appears in the subscription ad; Aragones' artwork appears in the Mad About Mad ad & Jack Davis' artwork appears in the letters section.

6 page Mad Movie Satire story "Boob And Carnal And Tad And Alas"

Characters	Mr. Sweet; Bill Cosby (Cameo); Boob; Carnal; Tad; Alas
Synopsis	A satire of the movie, "Bob & Carol & Ted & Alice".
Genre	Satire
Script	Stan Hart
Pencils	Mort Drucker
Inks	Mort Drucker
Notes	From the "Switch Hit" Dept.

2 page Don Martin filler "Great Non-Violent Guns !"

Synopsis	Series of gags featuring non-violent guns.
Genre	Gags
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Notes	From the "Don Martin" Dept. Part I.

2 page Celebrity Satire photo story "A Mad Portfolio Of TV Scenes We'd Like To See"

Characters	Ed Sullivan; Johnny Carson; Eddie Albert; Jerry Lewis; Ed McMahon
Synopsis	TV photo gags with truthful dialogue.
Genre	Satire
Script	Lou Silverstone
Pencils	Wide World, U.P.I. (Photos)
Inks	Wide World, U.P.I. (Photos)
Notes	From the "Idiot-Box Rebellion" Dept.

5 page The Lighter Side Of... filler "The Lighter Side Of Summer Resorts"

Characters	Roger Kaputnik
Synopsis	Dave Berg's Lighter Side of gag section focusing on a singular topic, Summer Resorts.
Genre	Gags
Script	Dave Berg
Pencils	Dave Berg
Inks	Dave Berg
Notes	From the "Berg's Eye-View" Dept.
Reprinted	in Mad Special (1970 series) #14 Winter 1974

3 page Music Satire filler A Boy-Dog Named "Lassie"

Characters	Lassie; Raymond Massey; Roddy McDowall
Synopsis	A parody of the song, "A Boy Named Sue", featuring Lassie.
Genre	Satire
Script	E. Nelson Bridwell
Pencils	Jack Davis
Inks	Jack Davis
Notes	From the "Male Bitch" Dept.

2 page A Mad Peek Behind The Scenes filler "A Mad Peek Behind The Scenes Of Home Services"

Synopsis	Gags taken place featuring home service people like plumbers, grocery delivery boys, Gas company, exterminators, etc.
Genre	Satire
Script	Stan Hart
Pencils	Paul Coker
Inks	Paul Coker
Notes	From the "Inside-Ouch" Dept.

3 page Topical Gags filler "Sports Cars We'd Like To See"

Synopsis	A series of gags featuring whacky cars designed by the insane mind of Basil Wolverton.
Genre	Gags
Script	Basil Wolverton
Pencils	Basil Wolverton
Inks	Basil Wolverton
Notes	From the "Auto-Suggestion" Dept.
Reprinted	in Mad Special (1970 series) #13 Fall 1974

1 page Spy VS. Spy filler "Spy VS. Spy"

Characters	Black Spy; White Spy
Synopsis	White Spy falls for Black Spy's fake flower and hose trap.
Genre	Gags
Script	Antonio Prohias
Pencils	Antonio Prohias
Inks	Antonio Prohias
Notes	From the "Joke And Dagger" Dept. Part I. Winner: Black Spy.
Reprinted	in Mad Special (1970 series) #14 Winter 1974

4 page Topical Satire filler "If The World's Greatest Painters Drew The Comics"

Characters	Prissy Percy; Harrie; Carrie; Those Girls; Cool Cats; Tillie
Synopsis	Famous painters drawing comic strips in their unique style.
Genre	Satire
Script	Frank Jacobs
Pencils	Jack Rickard
Inks	Jack Rickard
Notes	From the ""Pop" goes the easel" Dept.
Reprinted	in Mad Big Book, A [Mad Zaps The Human Race!] (EC, 1984 series) #nn (March 1984)

1 page Spy VS. Spy filler "Spy VS. Spy"

Characters	Black Spy; White Spy
Synopsis	Black Spy falls for White Spy's rubber club trap.
Genre	Satire
Script	Antonio Prohias
Pencils	Antonio Prohias
Inks	Antonio Prohias
Notes	From the "Joke And Dagger" Dept Part II.Winner: White Spy.
Reprinted	in Mad Special (1970 series) #13 Fall 1974

6 page Topical Satire filler "21st Century Outdoors Magazine"

Characters	Loreen Taylor; Steel Nurvs; Judy DeLizza; Joe Theismann; Carla Zammarioni
Synopsis	A mock magazine focusing on outdoor life and man's involvement in destroying it.
Genre	Satire
Script	Dick DeBartolo
Pencils	George Woodbridge
Inks	George Woodbridge
Notes	From the "We Will Bury Us !" Dept.
Reprinted	in Mad Special (1970 series) #13 Fall 1974

3 page Topical Gags filler "What They Say... And What It Really Means"

Synopsis	Gags featuring people saying one thing but meaning another.
Genre	Gags
Script	George Hart
Pencils	Bob Clarke
Inks	Bob Clarke
Notes	From the "Double-Talk" Dept.

1 page Don Martin filler "While Hanging Around The Corner"

Synopsis	A nose picker gives directions.
Genre	Gags
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Notes	From the "Don Martin" Dept. Part II.
Reprinted	in Mad Special (1970 series) #14 Winter 1974

6 page Mad TV Satire story "Makeus Sickby M.D."

Characters	Makeus Sickby; Richard Craven; Dr. Smiley; Brenda; Howard Cosell; Jackie Gleason
Synopsis	A parody of the TV series, "Marcus Welby, M.D."
Genre	Satire
Script	Dick DeBartolo
Pencils	Angelo Torres
Inks	Angelo Torres
Notes	From the "Sterile Cuckoos" Dept.

1 page Mad Fold-In (backcovers) *do not use* / *please fix* "What Silent Majority Will We Never Hear From ?"

Synopsis	Another famous Mad Fold-In from Al Jaffee.
Genre	Satire; Gags
Script	Al Jaffee
Pencils	Al Jaffee
Inks	Al Jaffee
Notes	Inside backcover. In color.
Reprinted	in Mad Special (1970 series) #14 Winter 1974

1 page Don Martin (backcovers) *do not use* / *please fix* "One Day In The Park"

Synopsis	A kid tries to break a seller's balloons.
Genre	Gags
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Notes	Outside backcover. In color. From the "Don Martin" Dept. Part III.
Reprinted	in Mad Special (1970 series) #15 Summer 1975

Sergio Aragones filler "Drawn Out Dramas"

Synopsis	Sergio Aragones' mini textless pantomime humor gags that appear in various margins and panels on most of the pages in the magazine.
Genre	Gags
Script	Sergio Aragones
Pencils	Sergio Aragones
Inks	Sergio Aragones
Notes	No page count as gags appear in Various Places Around The Magazine.