Issue Details

Issue	#169
Published	September 1974
Cover Price	0.40 USD
Pages	52
Editing	Albert B. Feldstein

Cover Details - "Serpicool and McClod"

Characters	Serpicool; Alfred E. Neuman; McClod
Genre	Humor; Satire
Pencils	Mort Drucker (signed)
Inks	Mort Drucker (signed)

1 page Scenes We'd Like to See: Fairy Tales story "The Frog Prince"

Genre	Humor; Satire
Script	Jan Van Wessum
Pencils	Jack Rickard
Inks	Jack Rickard
Notes	Inside Front Cover (full color)

1 page foreword, introduction, preface, afterword "Table of Contents"

Genre	Fact
Pencils	Various
Letters	Typeset

2 page Letters Dept. letters page "Letters Dept."

Genre	Fact
Letters	Typeset

8 page Graft Dodger Dept. story "Serpicool"

Characters	Serpicool; Dirty Harry (cameo)
Genre	Humor; Satire
Script	Stan Hart
Pencils	Mort Drucker
Inks	Mort Drucker
Letters	Typeset
Notes	Parody of movie "Serpico"

4 page Add-vertising Dept. story "Trademark Graffiti"

Genre	Humor
Script	Al Jaffee
Pencils	Al Jaffee
Inks	Al Jaffee

1 page filler "Alfrede's Poor Almanac"

Characters	Alfred E. Neuman
Genre	Humor
Letters	Typeset
Notes	Title is a spoof of Benjamin's Franklin's "Poor Richard's Almanack."

6 page The Bare Facts Dept. story "A Mad History of Sex"

Genre	Humor
Script	Larry Siegel
Pencils	George Woodbridge
Inks	George Woodbridge
Letters	Typeset

1 page Don Martin Dept. story "Don Martin Dept. Part 1: One Day in the City"

Genre	Humor
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin

5 page The Lighter Side of... story "The Lighter Side of... the High Cost of Living"

Genre	Humor
Script	Dave Berg
Pencils	Dave Berg
Inks	Dave Berg
Letters	Typeset

3 page Staking Acclaim Dept. story "A Mad Guide to Status Symbols"

Genre	Humor
Script	Tom Koch
Pencils	Paul Coker, Jr.
Inks	Paul Coker, Jr.
Letters	Typeset

1 page Don Martin Dept. story "Don Martin Dept. Part 2: One Day at Notre Dame"

Genre	Humor; Satire
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Letters	Typeset

3 page Cash and Bury Dept. story "A Mad Look at Funerals"

Genre	Humor
Script	Stan Hart
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	Typeset

2 page Hitting the Pitch Dept. text article "Follow-Up Letters to Advertisers"

Genre	Humor
Script	Dick De Bartolo

1 page Post Exchanges Dept. filler "Talking Stamps"

Characters	Patrick Henry; Thomas Jefferson; Susan B. Anthony; Betsy Ross; Christopher Columbus; Neil Armstrong; Thomas A. Edison; Pope Paul VI
Genre	Humor
Pencils	Photographs (furnished by Dumont Stamp Co., N.Y.C.)
Inks	Photographs (furnished by Dumont Stamp Co., N.Y.C.)
Letters	Typeset

3 page Court Jesting Dept. story "The Mad Tennis Primer"

Genre	Humor
Script	Larry Siegel
Pencils	Jack Davis
Inks	Jack Davis
Letters	Typeset

1 page Don Martin Dept. story "Don Martin Dept. Part 3: One Day in the Patent Office"

Genre	Humor
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Letters	Don Martin

6 page Plainclothesman Dept. story "McClod"

Characters	Marshal Simp McClod; Chief; Commissioner
Synopsis	Premise: would a hard-riding, gun-toting, square-jawed, straight-shooting Marshal from New Mexico really help New York solve its crime problem?
Genre	Humor; Satire
Script	Lou Silverstone
Pencils	Angelo Torres
Inks	Angelo Torres
Letters	Typeset
Notes	Parody of television series "McCloud"

1 page Mad Fold-In activity "Mad Fold-In"

Genre	Humor
Script	Al Jaffee
Pencils	Al Jaffee
Inks	Al Jaffee
Letters	Typeset
Notes	Inside Back Cover (full color)

1 page Another Mad Mini-Poster illustration "Save the Eagle!"

Genre	Humor
Pencils	Bob Clarke
Inks	Bob Clarke
Notes	Back Cover