Issue Details

Issue	#198
Published	April 1978
Cover Price	0.60 USD
Pages	52
Editing	Albert B. Feldstein

Cover Details - "Mad"

Characters	Alfred E. Neuman
Genre	Humor

1 page Mad foreword, introduction, preface, afterword "Table of Contents"

Genre	Humor
Pencils	Various
Letters	Typeset

2 page Letters Dept. letters page "Letters Dept."

Genre	Humor
Script	Albert B. Feldstein
Letters	Typeset

7 page Bubble, Bottles and Boobs Dept. story "The Dip"

Genre	Humor; Satire
Script	Stan Hart
Pencils	Mort Drucker
Inks	Mort Drucker
Letters	Typeset
Notes	Spoof of motion picture "Jaws."

1 page Don Martin Department story "Don Martin Dept. Part 1: One Morning in a Drug Store"

Genre	Humor
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Letters	Typeset

2 page Vittle Issues Dept. story "Food for Thought"

Genre	Humor
Script	Arnoldo Franchioni
Pencils	Arnoldo Franchioni
Inks	Arnoldo Franchioni

3 page Code Front Moving In Dept. filler When the "UPC" Symbol Takes Over Completely

Genre	Humor
Script	Henry Clark
Pencils	Henry Clark
Inks	Henry Clark
Letters	Henry Clark (?)

4 page Torture of Learning Dept. story "School Supplies Unlimited 1978-79 Wholesale Catalogue"

Genre	Humor
Script	Tom Koch
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	Typeset

1 page Don Martin Department story "Don Martin Dept. Part 2: Around Noon on a Movie Set"

Genre	Humor
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Letters	Typeset

3 page Minority Retort Dept. story "Kids' Fresh New Comebacks to Parents' Tired Old Comments"

Genre	Humor
Script	Tom Koch
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	Typeset

1 page Joke and Dagger Dept. story "Spy vs. Spy"

Characters	Black Spy; White Spy
Genre	Humor
Script	Anthony Prohias
Pencils	Anthony Prohias
Inks	Anthony Prohias

2 page Bent Offerings Dept. story "Some Legendary Wire Hangers"

Characters	Hunchback; Frankenstein Monster; Ronald McDonald; Dr. Jekyll; Mr. Hyde; Zorro; Snow White; Seven Dwarfs; Lady Godiva; Toulouse-Lautrec; Robin Hood; Robinson Crusoe; Friday; Three Musketeers; Roto-Rooter Man; Alfred E. Neuman
Genre	Humor
Script	Paul Peter Porges
Pencils	Bob Clarke
Inks	Bob Clarke
Letters	Typeset

5 page The Lighter Side of... story "The Lighter Side of... Fire"

Genre	Humor
Script	Dave Berg
Pencils	Dave Berg
Inks	Dave Berg
Letters	Typeset

1 page Seller Beware Dept. text article "Warranty Questionnaire from the Purchasing Public"

Genre	Humor
Script	Dick DeBartolo
Letters	Typeset

4 page Establishment Anguish Dept. story "You Can't Beat the System"

Genre	Humor
Script	Tom Koch
Pencils	Jack Davis
Inks	Jack Davis
Letters	Typeset

2 page There Goes the Neighborhood Dept. story "Ten Little Businessmen"

Genre	Humor
Script	Frank Jacobs
Pencils	Harry North, Esq.
Inks	Harry North, Esq.
Letters	Typeset
Notes	Based on an idea by Charles M. De Fuccio.

3 page One to a Customer Dept. story "Mad One-Time-Use Products"

Genre	Humor
Script	Paul Peter Porges
Pencils	Al Jaffee
Inks	Al Jaffee
Letters	Typeset

5 page Counter-schlockwise Dept. story "Alas"

Characters	Alas; Vermin; Mule; Flu
Genre	Humor; Satire
Script	Lou Silverstone
Pencils	Angelo Torres
Inks	Angelo Torres
Letters	Typeset
Notes	Spoof of television sitcom "Alice."

1 page Don Martin Department story "Don Martin Dept. Part 3: One Evening in a Bus Station"

Genre	Humor
Script	Don Martin
Pencils	Don Martin
Inks	Don Martin
Letters	Typeset

1 page Mad Fold-In activity "Mad Fold-In"

Genre	Humor
Script	Al Jaffee
Pencils	Al Jaffee
Inks	Al Jaffee
Letters	Typeset
Notes	Inside Back Cover (full color).

1 page [Don Martin Department] story "One Evening in the City"

Genre	Humor
Script	Sergio Aragones
Pencils	Don Martin
Inks	Don Martin
Notes	Back Cover.

filler "Drawn-Out Dramas"

Genre	Satire
Script	Sergio Aragones
Pencils	Sergio Aragones
Inks	Sergio Aragones
Letters	Sergio Aragones
Notes	No page count as gags appear in various places around the magazine.