Issue Details

Issue	#16
Published	October 1954
Cover Price	0.10 USD
Pages	36
Editing	Harvey Kurtzman
Notes	Cover mimics a newspaper page.

Cover Details - "Humor In A Jugular Vein"

Synopsis	"Stories" on comic book artists being arrested and comics being sold on black market.
Genre	satire
Pencils	Harvey Kurtzman
Inks	Harvey Kurtzman
Letters	typeset
Notes	Cover mimics a newspaper page.

1 page Panic; Mad promo (ad from the publisher) "Proof...Of 8 Brands Tested, Panic is Best Imitation of MAD"

Pencils	Bill Elder (signed)
Inks	Bill Elder (signed)
Letters	typeset
Notes	House ad for Panic and MAD subscriptions. On inside front cover.

8 page Crime Dept.; Shermlock Shomes story "The Hound of The Basketballs!"

Characters	Shermlock Shomes; Dr. Whatsit; Arty Morty (cameo); Pru Basketball; Coolidge Basketball (corpse); the devil
Synopsis	Shermlock captures the hound that has cursed the Basketball family.
Genre	satire
Pencils	Bill Elder (signed)
Inks	Bill Elder (signed)
Colors	Marie Severin
Notes	Parody of Sherlock Holmes mystery.
Reprinted	in Brothers Mad, The (Ballantine Books, 1958 series) #U2105; Brothers Mad, The (Ballantine Books, 1958 series) #267K; Brothers Mad, The (Ballantine Books, 1958 series) #267

7 page The Press Dept. story "Newspapers!"

Synopsis	Various fake newspaper stories and ads.
Genre	humor
Pencils	Jack Davis
Inks	Jack Davis
Colors	Marie Severin
Notes	Only the first page is colored.
Reprinted	in Mad Reader, The (Ballantine Books, 1954 series) #93

1 page [Report From Abroad] text article "in hieroglyphics"

Synopsis	An analysis of the Egyptian political situation -- in hieroglyphics.
Genre	humor

1 page Piracy promo (ad from the publisher) "E. C. Went To Sea In Search Of Another New Trend..."

Pencils	Wally Wood (signed)
Inks	Wally Wood (signed)
Colors	Marie Severin
Letters	typeset
Notes	House ad for Piracy comic subscriptions. Drawing may be caricatures of E. C. staffers.

1 page MAD Mumblings letters page "MAD Mumblings"

Letters

typeset

6 page The American Scene Dept. story "Restaurant!"

Characters	Mr. Sturdley; Mrs. Sturdley; Smurdley Sturdley; junior Sturdley; baby Sturdley
Synopsis	The deprivations the Sturdleys suffer at a "typical" Sunday restaurant outing.
Genre	humor
Pencils	Bill Elder (signed)
Inks	Bill Elder (signed)
Colors	Marie Severin
Reprinted	in Bedside Mad, The (Signet Books, 1959 series) #D2316; Bedside Mad, The (Signet Books, 1959 series) #P3520; Bedside Mad, The (Signet Books, 1959 series) #S1647

7 page Poetry Dept. story "Wreck of The Hesperus"

Characters	Skipper; Skipper's daughter; Popeye (cameo)
Synopsis	Relates the wreck of the ship Hesperus on the reef at Norman's Woe.
Genre	satire
Script	Henry Wadsworth Longfellow
Pencils	Wallace Wood (signed)
Inks	Wallace Wood (signed)
Colors	Monte Moore (painted)
Notes	This is the text of the famous poem accompanied by humorous illustrations.
Reprinted	in Son Of Mad (Signet Books, 1959 series) #S1701

1 page Stuart Greetings advertisement "Yours Free!"

Characters	B. J. Stuart
Pencils	?; ? (photo)
Inks	?; ? (photo)
Letters	typeset
Notes	Ad for Stuart Greetings card sales outfits.

1 page Mason Shoes advertisement "Send for My FREE Outfit and start a Quick-Cash Spare Time Shoe Business!"

Pencils	? (photo)
Inks	? (photo)
Letters	typeset
Notes	Ad for sales kits for Mason Shoes. On inside back cover.

1 page Science-Fiction Book Club advertisement "The Book Club of Tomorrow Is Here Today!"

Pencils	? (photo)
Inks	? (photo)
Letters	typeset
Notes	Ad for Science-Fiction Book Club. On back cover.