Issue Details

Issue	#197
Published	May 1972
Frequency	monthly
Cover Price	0.20 USD
Pages	36
Editing	John L. Goldwater (editor); Richard Goldwater (managing editor)
Notes	Price increases to twenty cents an issue.

Cover Details - "Boutique and Ice Cream Parlor"

Characters	Betty Cooper; Veronica Lodge; Pop Tate
Synopsis	Betty and Veronica browse the new clothing section Pop Tate has opened in the Choc'lit Shoppe.
Genre	Teen
Pencils	Dan DeCarlo
Inks	Dan DeCarlo

6 page Betty And Veronica story "Fashion Fool"

Characters	Betty Cooper; Veronica Lodge; Archie Andrews; Jughead Jones; Hiram Lodge
Synopsis	Betty decides that if Veronica insults her outfit, that must mean it's good.
Genre	Teen
Script	Frank Doyle
Pencils	Dan DeCarlo
Notes	Script identifiable as Frank Doyle by his distinctive style and word choices. Archie's line "Happiness is just a blonde called Betty" is a reference to the classic song "Happiness is Just a Thing Called Joe."

1 page Li'l Jinx story "Thirst Aid"

Characters	Li'l Jinx; Dad
Genre	Humor
Script	Joe Edwards
Pencils	Joe Edwards
Inks	Joe Edwards
Letters	Joe Edwards

1 page Betty And Veronica story "Female Power"

Characters	Betty Cooper; Veronica Lodge
Genre	Teen
Pencils	Dan DeCarlo

6 page Betty And Veronica story "Birthday Girl"

Characters	Betty Cooper; Veronica Lodge; Jughead Jones; Ethel Muggs
Synopsis	Betty and Veronica decide to give Jughead to Big Ethel as a birthday gift, and no matter where he runs, he can't escape them.
Genre	Teen
Script	Frank Doyle
Pencils	Dan DeCarlo

5 page Betty story "Astray Dismay"

Characters	Betty Cooper; Veronica Lodge; Archie Andrews; Jughead Jones; Ethel Muggs; Pop Tate
Synopsis	Betty loses her diary.
Genre	Teen
Script	George Gladir
Pencils	Dan DeCarlo
Notes	Script identifiable as George Gladir by his distinctive writing and titling style.

6 page Betty And Veronica story "The Love Generation"

Characters	Betty Cooper; Veronica Lodge; Archie Andrews; Jughead Jones; Hot Dog
Synopsis	To prove that she believes in universal love and kindness, Veronica allows Archie to accept a date with Betty.
Genre	Teen
Script	Dick Malmgren
Pencils	Dan DeCarlo
Inks	Rudy Lapick
Notes	Script identifiable as Malmgren by his style and comparison with later, credited stories.