Toons in Toyland HC (2015 UPoM) The Story of Cartoon Character Merchandise comic books
1st printing. By Tim Hollis. Every living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. Tim Hollis examines the entire story of character licensing and merchandising from a historical view. Toons in Toyland focuses mainly on the post-World War II years, circa 1946-1980. During those years, the mass merchandising of cartoon characters peaked. Chapters examine storybooks (such as Little Golden Books), comic books, records, board games, jigsaw puzzles, optical toys (including View-Master and Kenner's Give-a-Show Projector), and holiday paraphernalia. Hardcover, 9-in. x 9-in., 312 pages, full color. Cover price $40.00.