7-Up Sam Vol. 11 (1966) comic books 1956-1969
7-up Sam Vol 11 (1966) "It's 7-Up Float Time" is an in-house promotional comic book published by the 7-Up Co. Learn how to promotoe 7-Up floats in all your cold drink accounts. Weather your floats are sold at drug stores, supermarkets, or convenience stores they will be profitable. 12pages, full color, 5.5-in. x 8.5-in., newsprint with no cover price. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.