Mad (1952 EC) Magazine 56

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Cover art by Kelly Freas. Parody of ad for a coffee growers organization, script by Al Jaffee, art by Kelly Freas. Alfred E. Neuman bust ad. "Madison Avenue's Political Ad Campaigns," script by Gary Belkin, art by George Woodbridge; Parodies of consumer product ads used as political ads. "MAD's Modern Olympic Games," script by Tom Koch, art by Mort Drucker; Olympic style events based on the skills of living modern city life. "MAD Bubble Gum Cards," script by Tom Koch, art by Joe Orlando; What bubble gum card statistics might look like if the cards featured people from professions other than sports. "The MAD Comic Opera," script by Frank Jacobs, art by Wallace Wood; A parody of Broadway musicals using comic strip characters; Rex Morgan has kidnapped Annie and intends to remove her unique eyes, but Sandy leads Dick Tracy and Tarzan to a rescue, which is aided by Snuffy Smith. "Honest Ads," script by Tom Koch, art by Bob Clarke. "Patty Play Dolls," script and art by Dave Berg; Details the expenses of owning a doll as big as a child, and advises parents to ask Congress to declare such dolls as dependents so the parents can get a tax break. "MAD's TV Alfie Awards," script by Sy Reit, art by Mort Drucker; TV stars receive awards for categories of dubious merit, in a parody of the Emmy Awards show. "The U.S. Army Chicken Officer's Field Manual," script by Larry Siegel, art by Bob Clarke; A phoney instruction book for army officers, showing how they are trained in all the things that annoy enlisted men. Parody of a series of Johnny Walker liquor ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.