MAD comic books issue 40

Painted cover art by Kelly Freas. "Initials That Describe The Name," script by Frank Jacobs, art by George Woodbridge; A look at the future overuse of acronyms. MAD Jewelry ad. "Pizza Pie," script and art by Dave Berg; All the problems associated with pizzas, the new national dish. "The Paper-Pickers," script and art by Don Martin; The fate of a park maintenance person who shows off his skills at picking up litter. "Ecccchhh, Teen-Age Son of Thing," art by Wally Wood; The Doctor hypnotizes an average teenager to become an Elvis Presley clone. "TV Scenes We'd Like To See," script by E. Nelson Bridwell, art by Joe Orlando; Scenes from the following TV shows with unusual outcomes: People Are Funny; The Loretta Young Show; I've Got A Secret; Anacin commercial; Mickey Mouse Club; The Lone Ranger; The Lineup. "Inside Story," art by Basil Wolverton; Stomach shapes of celebrities, based on their lives. "Pravda," script by Frank Jacobs, art by Wally Wood; Parody of the Soviet Union's Pravda newspaper. "The Cold Cereal War," script by Bob Elliott and Ray Goulding, art by Mort Drucker; A look at applying military strategy to creating cereal premiums. "The Bear Hunter," script and art by Don Martin; A man uses every weapon he has while being chased by a bear. "Future Of-The-Month Clubs," script by Frank Jacobs, art by Bob Clarke; A look at some possible future clubs inspired by Book-Of-The-Month type clubs. "Coast-To-Coast For $16.75," script by Frank Jacobs, art by Wally Wood; An account of a cross-country trip booked by MAD using unconventional conveyances. "What It Was, Was Football," script by Andy Griffith, art by George Woodbridge; An illustrated version of the comedy routine. Parody of Salem Cigarettes ad, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

Fall 1982. Special Advertising Issue. Cover by Jack Rickard and Frank Frazetta. Stories and art by Frank Frazetta, Wally Wood, Don Martin, Al Jaffee, Stan Hart, Larry Siegel, Sy Reit, Dick DeBartolo, Bob Clarke, Frank Jacobs, Jack Rickard, Earle Doud, John Putnam, Mort Drucker, Lester Krauss, Tom Koch, George Woodbridge, Gilbert Barnhill, Paul Laikin, Don Reilly, Joe Orlando, Irving Schild, Kelly Freas, and Sergio Aragones. The Mad Super Special reprinted movie spoofs and classic material from the magazine, often accompanied by original stories and attached bonuses in the form of posters, stickers, recordings and comics. Parodies of magazine ads, TV commercials, and billboards through the years, featuring art by Wally Wood, Joe Orlando and Kelly Freas, among others. Mad's takedowns of movie ads, early targeted advertising, and nefarious hidden ads. Marginals by Sergio Aragones, and Don Martin cartoons. Includes 8-page color insert of vintage Mad bogus ads, including Ringo Starr as drawn by art legend Frank Frazetta (as seen on the cover in a Jack Rickard-retouched version), and a cameo by Mad publisher William Gaines. Lady Clinic Plastic Surgeons: Is it True... Blondes Have More Fun?; Trademark Graffiti; The Mad Madison Avenue Primer; While Strolling Through the City; Conniving Artists Schools; Mad's Do-It-Yourself Modern Movie Ads; Violent TV Commercials; Better Vision Business Association; The Mad Plan for Beating TV Commercial-Breaks; Yellow Pages - After You Let Your Fingers Do the Walking; How to Read a Resort Ad; When Advertising Takes Over Magazines Completely; New Ad Spaces; Color Insert of Ad Satires: Blecch Shampoos; Bilked Telephone System; Dee Cayers; The 60-Second Disappointment: Parloraid Color Pack Camera; Sucka Instant Coffee; Canadian Club: Alcoholics Anonymous; Park-David Great Moments in Medicine; Marble-Row Funeral Directors; If Magazine Ads Spoke the Language of the Magazines; Out West; TV Commercial Aids - or, How to Live With Television Commercials and Still Not Go Out of Your Ever Lovin' Mind; Feature By Feature Advertising; If There'd Been a Madison Avenue Down Through History; Unspoken Messages in TV Commercials; Aren't You Glad You Dial Correctly?; Advertising Space on Road Signs; Recruiting Posters Through History; One Fine Day While Touring Florida; A Mad Peek Behind the Scenes at an Ad Agency; Ads We Never Got to See: Volksbuggen - Pesky Import; Yellow Pages for Super Heroes; Hazards of Illuminated Signs; A Mad Guide to Classified Advertising Abbreviations; Gulp Says the Oil Corporations; The Subtle Science of Packaging; One Day Downtown; Contact Continuously Contagious Capsules; Carry-On Cigarettes. 8.5-in. x 11-in., 100 pages, B&W. Cover price $2.00.

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"Super Disguise vs. Super Market Man"; Super Disguise has to battle a villain that can change his body into any object found in a super market. "Jungle Bungle"; Captain Sprocket escorts Professor Jaxon's daughter through the jungle to find her father. Ads for Archie's Pals 'n' Gals, Betty and Veronica Summer Fun, Archie Annual. "A Frightful Dinner," art by Bill Kresse; A traveler in Transylvania finds the only card a restaurant will accept is his blood donor's card. "Captain Shark"; Water Beetle Man uses his brains to capture Captain Shark. "Dr. Bonehead's Boner"; Dr. Bonehead invents a formula that makes insects super-size, but gives them human intelligence. 36 pgs., full color. $0.12. Cover price $0.12.