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7-Up Sam Vol. 08 10

  • Issue #10
    7-Up Sam Vol. 08 10
    Published Oct 1963 by 7-Up.

    Selling, Advertising and Merchandising with 7-Up, Vol. 8 No. 10 "Specialize in Special Events" (October 1963). This comic book was produced for the 7-Up Bottling Co. as a marketing and training tool for employees. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.