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7-Up Sam Vol. 09 1

  • Issue #1
    7-Up Sam Vol. 09 1
    Published Jan 1964 by 7-Up.

    Selling, Advertising and Merchandising with 7-Up, Vol. 9 No. 1 (January 1964). This comic book was produced for the 7-Up Bottling Co. as a marketing and training tool for employees. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up.