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  • Item #45535543
    Actual item pictured; not a generic image.
    Zoom Front Cover
    Published Jan 1959 by 7-Up.

    7-Up Sam Vol. 04 (1959) "The Big E" is an in-house promotional comic published by 7-Up. The Big E stands for effort, enterprise, excellence, and enthusiasm. With these four traits your sales will surley grow. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up. This issue contains the story "7-Up Sams Big E Success Story." 8 pages, fullcolor, 7-in x 10-in.

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