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  • Item #45535859
    Actual item pictured; not a generic image.
    Zoom Front Cover
    Published Nov 1960 by 7-Up.

    7-Up Sam Vol. 05 (1960) "It's 7-Up and Guestward Ho" is an in-house promotional comic published by 7-Up. Featuring comic strip advertising art by Vic Herman, the creator of the 7 Up Sam institutional promotional campaign for 7 Up. Learn how TV commercials will revolutionize the way 7-Up is sold. This issue also contains the story "Sold 7-Up Sam." 8 pages, fullcolor, 7-in x 10-in.

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