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  • Item #65129403
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    Comfort (1888-1942 W. H. Gannett) #Vol. 52 #12 GD 2.0
    Published Oct 1940 by Gannett.
    Add to cart GD 2.0 Add to cart
    $10.00
    • Fore-edge tears to all with 3" tear to front cover. Spine split 10%. Staple rust: Slight.

    Mail order magazine, edited initially by William H. Gannet. In 1888, Gannet created Comfort primarily as a means to advertise his patent medicine, Giant Oxien, a variant of The Moxie Nerve Food. Comfort's circulation increased from 13,000, in 1888, to 1.3 million, in 1894, which made Comfort the first publication in America to reach a circulation of 1 million. 10.5" x 13", 12 pages, B&W.

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