Console Wars: Sega, Nintendo, and the Battle that Defined a Generation HC (2014) comic books 2012-2014
1st printing. In 1990, Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was just a faltering arcade company with big aspirations and even bigger personalities. Tom Kalinske, a man who knew nothing about video games, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo. The battle was vicious, relentless, and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. Hardcover, 6-in. x 9-in., 320 pages, Text. Cover price $28.99.