MAD Special [MAD Super Special] comic books issue 40

Fall 1982. Special Advertising Issue. Cover by Jack Rickard and Frank Frazetta. Stories and art by Frank Frazetta, Wally Wood, Don Martin, Al Jaffee, Stan Hart, Larry Siegel, Sy Reit, Dick DeBartolo, Bob Clarke, Frank Jacobs, Jack Rickard, Earle Doud, John Putnam, Mort Drucker, Lester Krauss, Tom Koch, George Woodbridge, Gilbert Barnhill, Paul Laikin, Don Reilly, Joe Orlando, Irving Schild, Kelly Freas, and Sergio Aragones. The Mad Super Special reprinted movie spoofs and classic material from the magazine, often accompanied by original stories and attached bonuses in the form of posters, stickers, recordings and comics. Parodies of magazine ads, TV commercials, and billboards through the years, featuring art by Wally Wood, Joe Orlando and Kelly Freas, among others. Mad's takedowns of movie ads, early targeted advertising, and nefarious hidden ads. Marginals by Sergio Aragones, and Don Martin cartoons. Includes 8-page color insert of vintage Mad bogus ads, including Ringo Starr as drawn by art legend Frank Frazetta (as seen on the cover in a Jack Rickard-retouched version), and a cameo by Mad publisher William Gaines. Lady Clinic Plastic Surgeons: Is it True... Blondes Have More Fun?; Trademark Graffiti; The Mad Madison Avenue Primer; While Strolling Through the City; Conniving Artists Schools; Mad's Do-It-Yourself Modern Movie Ads; Violent TV Commercials; Better Vision Business Association; The Mad Plan for Beating TV Commercial-Breaks; Yellow Pages - After You Let Your Fingers Do the Walking; How to Read a Resort Ad; When Advertising Takes Over Magazines Completely; New Ad Spaces; Color Insert of Ad Satires: Blecch Shampoos; Bilked Telephone System; Dee Cayers; The 60-Second Disappointment: Parloraid Color Pack Camera; Sucka Instant Coffee; Canadian Club: Alcoholics Anonymous; Park-David Great Moments in Medicine; Marble-Row Funeral Directors; If Magazine Ads Spoke the Language of the Magazines; Out West; TV Commercial Aids - or, How to Live With Television Commercials and Still Not Go Out of Your Ever Lovin' Mind; Feature By Feature Advertising; If There'd Been a Madison Avenue Down Through History; Unspoken Messages in TV Commercials; Aren't You Glad You Dial Correctly?; Advertising Space on Road Signs; Recruiting Posters Through History; One Fine Day While Touring Florida; A Mad Peek Behind the Scenes at an Ad Agency; Ads We Never Got to See: Volksbuggen - Pesky Import; Yellow Pages for Super Heroes; Hazards of Illuminated Signs; A Mad Guide to Classified Advertising Abbreviations; Gulp Says the Oil Corporations; The Subtle Science of Packaging; One Day Downtown; Contact Continuously Contagious Capsules; Carry-On Cigarettes. 8.5-in. x 11-in., 100 pages, B&W. Cover price $2.00.