Mad (1952 EC) Magazine 46

Cover art by Kelly Freas. Parody of ad for RCA Victor color televisions, art by Kelly Freas. "Sunday Evening Television Roulette," script by Gary Belkin, art by Mort Drucker; The interesting TV viewing you could have by constantly switching channels between ABC, NBC, and CBS. "The Suicide," script and art by Don Martin. "Authentic Sounds In Stereo," script by Tom Koch, art by Wally Wood; Ridiculous extremes to the trend for "real sounds" on stereo records. "How High-Class Magazines Can Use Low-Class Pictures," script by Frank Jacobs, art by Joe Orlando; Shows how the same photo can be used by many different publications, through cropping. "Western Weapons Of The Future," script by Larry Siegel, art by George Woodbridge; Various things TV western heroes might use as weapons, if the trend away from guns continues. "The Hidden Persuaders Become The Hip Persuaders," script by Gary Belkin, art by Wally Wood; Parodies of ads, using hip language and celebrities. "How To Choose And Train Your Master," script by Frank Jacobs and Robert Margroff, art by George Woodbridge; Excerpts from a book written by a dog, on what to look for and how to train a master. "MAD's Modern Handy Phrase Book For The American Tourist," script by Sy Reit, art by George Woodbridge. "If Famous Authors Wrote The Comics," script by Frank Jacobs, art by Wally Wood; Various comic strips written in the styles of: Paddy Chayefsky; Gilbert & Sullivan; Rudyard Kipling; Walt Whitman; Rogers & Hammerstein; Tennessee Williams; Edgar Allan Poe; Mickey Spillane. "MAD's Cut-Rate Success Symbols," script by Sy Reit, art by Joe Orlando. "Movies Are Emptier Than Ever," script and art by Dave Berg; Showing how theaters can attract more patrons by remodeling to be more like watching TV at home. "The Happy Endings Weren't So Happy," script by Sy Reit, art by Bob Clarke; Thoughts on what happened after the end of several fairy tales. 52 pgs., B&W. Cover price $0.25.