Mad (1952 EC) Magazine 49

Cover art by Kelly Freas. "The MAD Horror Primer," script by Larry Siegel, art by Wally Wood; A grade-school reader type introduction to horror movies. "The Boy And His Toy," script and art by Don Martin; A boy breaks another boy's new toy, and is then himself broken by the first boy. "MAD Looks At Book Clubs," script by Frank Jacobs, art by Bob Clarke; Highly specialized book clubs. "Functional Architecture," script and art by Dave Berg; Buildings that look like the companies they house. "Half-Finished Billboards," script by Frank Jacobs, art by Joe Orlando; Fun combining the messages on billboards into a single new message, when installing one message over another. "Family Magazines," script by Arnie Kogen, art by George Woodbridge; Magazines that could be published by celebrity families, to inform other family members of what's going on in their lives. "Shrunk World," script by Sid Caesar, art by Mort Drucker; Three of Sid Caesar's characters are guests on a parody of the TV show "Small World." "MAD Medals For Everyday Heroes," script by Dave Berg, art by George Woodbridge; Medals that could be awarded for overcoming everyday problems. "A Best Seller Hits The Commercial Trail," script by Sy Reit, art by Wally Wood; A rather prescient look at the future of merchandising for a successful novel, using "Doctor Zhivago" as an example. "Vic Tinny Gyms," script by Al Jaffee, art by Wally Wood; The methods and success of the new style of commercial gym. Parody of Vic Tanny Gyms. Parody of ad for Four Roses Whiskey, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.