No Guts No Glory How to Market Yourself in Comics SC (2008) comic books
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1st printing. By Beau Smith. Forward by Chuck Dixon (writer of Batman and Conan). After all great wars the generals would retire and some would just fade away. Not true for the soldiers with the dirt on their faces and blood on their hands. They became Mercenaries. When others quit, they kept fighting. Beau Smith is one of those soldiers. In his new book, No Guts, No Glory: How To Market Yourself In Comics, Smith, former Vice President of Marketing for IDW Publishing, Todd McFarlane Productions, and Image Comics invites readers into the tenches where the real comic book battles are fought. Smith reveals how to become all you can be as a comic book creator and business person with lessons from the trenches on how to make projects known. All of this much needed information comes to you in Beau's down-to-Earth, cowboy common sense style that's informative as well and entertaining. Softcover, 8 1/2-in. x 11-in., 90 pages, B&W. Cover price $19.99.