Comic-Con and the Business of Pop Culture HC (2012) comic books
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Issue #1-1ST
Published Dec 2012 by McGraw-Hill.This item is not in stock at MyComicShop. If you use the "Add to want list" tab to add this issue to your want list, we will email you when it becomes available.
1st printing. Written by Rob Salkowitz. For those with a keen eye, the annual Comic-Con International serves as a showcase for trends in technology, demographics, and globalization that shape economic development. Award-winning business author and futurist Rob Salkowitz refers to it as a "massive focus group and marketing megaphone" for Hollywood, and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. He offers an entertaining but substantive look at the show, providing a close look at the comic-book and videogame industries' expanding influence on marketing, merchandising, and the entertainment industry. Hardcover, 304 pages, Text (with color and B&W photographs) Cover price $27.00.
