Action Figures of the 1960s SC (1998 Schiffer) comic books
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1st printing. This fascinating and entertaining book covers the complete range of action figures marketed during the 1960s. Included here are the soldiers and sailors, cowboys and Indians, space men and the spies that populated the action figure world from 1964 to 1969. Over 300 color photographs capture these often elusive and highly sought heroic "dolls for boys" including GI Joe, Captain Action, Johnny West, Major Matt Mason, Johnny Hero, and James Bond. This book spans the product lines of all the major action figure manufacturers of the day from Hasbro and Mattel to Marx and Ideal. Originally offered in 1998. Softcover, 8-in. x 11-in., 160 pages, full color. Cover price $29.95.