DC Promotional Comics Marketing Booklet (1979 DC) comic books

Released in 1979 by DC Comics to promote their ability to create promotional comics and premiums for businesses to educate and advertise their products. Art by Dick Giordano. From the introduction: "Comics, once intended solely for entertainment, can now combine that value with the essentials of marketing. When text and illustration are locked in storytelling form, they deliver a persuasive selling message that is clear, succinct and completely irresistible. No one can pass up a comic strip. Comic story and art development are DC's business. From conceptual stages fright through research, copy, art, production and print, we can provide a promotional comic exactly for your needs." A scarce business-to-business marketing tool only seen by other corporate marketing departments like Ford and General Electric. 9-in. x 12-in., 8 total pages, full color.