MAD comic books issue 198
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Issue #198
Mad (1952 EC) #198$6.00
$6.00
$4.00
Stories and art by Don Martin, Al Jaffee, Tom Koch, Stan Hart, Lou Silverstone, Arnoldo Franchioni, Dean Norman, Paul Peter Porges, Dick DeBartolo, Frank Jacobs, Bob Clarke, Mort Drucker, Harry North, Esq., Henry Clark, Charles M. DeFuccio, Paul Coker Jr., Angelo Torres, Jack Rickard, Jack Davis, Dave Berg, Antonio Prohias and Sergio Aragones. Spoofs of undersea drama The Deep and TV sitcom Alice, featuring art by Mort Drucker and Angelo Torres. Mad officially declares its long-running war on the UPC symbol, with a cover, "future of" story, and the first of the UPC-based cover gags that would continue for the next decade or so. Mad's takes on school supplies, warranty questionnaires, and wire hangers. Classic Don Martin strips, Lighter Side strips by Dave Berg, Marginals by Sergio Aragones, and Spy vs. Spy. The Dip; One Morning in a Drug Store; Food For Thought; When the "UPC" Symbol Takes Over Completely; School Supplies Unlimited 1978-79 Wholesale Catalogue; Around Noon on a Movie Set; Kids' Fresh New Comebacks to Parents' Tired Old Comments; Spy vs. Spy; Some Legendary Wire Hangers; The Lighter Side of Fire; Warranty Questionnaire from the Purchasing Public; You Can't Beat the System; Ten Little Businessmen; Mad One-Time Use Products; Alas; One Evening in a Bus Station; Fold-In; One Evening in the City. 8.5-in. x 11-in., 48 pages, B&W. Cover price $0.60.
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