Mad (1952 EC) Magazine comic books 1959

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Cover art by Kelly Freas. Phony ad for Culvert Reserve Whiskey, art by Kelly Freas. "The Coming Attractions...Don't Always Show Exactly What's Coming!", script by Frank Jacobs, art by Wally Wood; boring scenes that exciting movie previews are supposedly taken from. "The National Safety Council's Holiday-Weekend Telethon," script by Dee Caruso and Bill Levine, art by Mort Drucker; Telethon to pump up the number of highway fatalities to meet the numbers announced before the holiday. "Junior Additions," script by Tom Koch, art by Wally Wood; Possible kids' editions of popular magazines, including: Junior Confessions, Tiny Homes and Gardens; Sports Infantile; Truant; Tyke; Pedal Trend; The Saturday Evening Tot. "Memories of Summer," script and art by Don Martin; 3 cartoons of the dangers of summer. "Basketball," art by George Woodbridge; Satirical look at the sport of basketball. "Alfred E. Neuman's Family Tree," script by Tom Koch, art by Wally Wood; Famous ancestors of Alfred, with very brief biographical notes and dates of birth and death. "Walk - Don't Walk Signals," script and art by Dave Berg; Thoughts on what could happen if the concept of signals were extended to everyday life events. "The Search For Sleep," art by George Woodbridge; Various methods of inducing sleep. "Electrical Report," script by Bob Elliott and Ray Goulding, art by Mort Drucker; Showing how the electrical company supposedly controls refrigerator lights and other appliance lights from a central headquarters. "Veeble People," script by Tom Koch, art by Joe Orlando; Fictitious company magazine for North American Veeblefetzer Co. "A Very Merry Christmas...And A Happy New Year!", script and art by Don Martin. Alfred E. Neuman illustration by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. Parody of ad for Imperial Whiskey, art by Kelly Freas. "The First Annual MAD Awards for Worsts of 1958," art by Wally Wood. "Body-Building And Weight-Lifting," art by Bob Clarke. "Fish Story," script and art by Don Martin; Hotchkins has some fun with fish before cutting off the heads, in his job at the butcher shop. "MAD's Guide For Novice Drivers," script by Tom Koch, art by George Woodbridge; Bad advice for drivers on reading signs, hand signals, how to park, etc. "If Comic Strip Artists Drew Editorial Cartoons," script by Gary Belkin, art by Wally Wood; How editorial cartoons would look if popular comic strips were used for the messages. "The George Washington Advertising Agency Inc.," art by Joe Orlando; How ads might look if George Washington were creating them and using his "cannot tell a lie" philosophy. "It Pays To Read The Label," art by Joe Orlando; A careful look at 12 of Mama Mia's canned products reveals they are all the same. "Tatooing Gets A Shot In The Arm," script by Tom Koch, art by George Woodbridge; Ideas for new tattoo designs. "TV Commercials To Match The Show," script by Frank Jacobs, art by Mort Drucker; What we might see if TV commercials were done in the style of the shows they appeared in. "Gook," script by Tom Koch, art by Wally Wood; Parody of LOOK Magazine. Parody of ad for Sweethart Soap, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

Cover art by Kelly Freas. Parody of ad for RCA Victor color televisions, art by Kelly Freas. "Sunday Evening Television Roulette," script by Gary Belkin, art by Mort Drucker; The interesting TV viewing you could have by constantly switching channels between ABC, NBC, and CBS. "The Suicide," script and art by Don Martin. "Authentic Sounds In Stereo," script by Tom Koch, art by Wally Wood; Ridiculous extremes to the trend for "real sounds" on stereo records. "How High-Class Magazines Can Use Low-Class Pictures," script by Frank Jacobs, art by Joe Orlando; Shows how the same photo can be used by many different publications, through cropping. "Western Weapons Of The Future," script by Larry Siegel, art by George Woodbridge; Various things TV western heroes might use as weapons, if the trend away from guns continues. "The Hidden Persuaders Become The Hip Persuaders," script by Gary Belkin, art by Wally Wood; Parodies of ads, using hip language and celebrities. "How To Choose And Train Your Master," script by Frank Jacobs and Robert Margroff, art by George Woodbridge; Excerpts from a book written by a dog, on what to look for and how to train a master. "MAD's Modern Handy Phrase Book For The American Tourist," script by Sy Reit, art by George Woodbridge. "If Famous Authors Wrote The Comics," script by Frank Jacobs, art by Wally Wood; Various comic strips written in the styles of: Paddy Chayefsky; Gilbert & Sullivan; Rudyard Kipling; Walt Whitman; Rogers & Hammerstein; Tennessee Williams; Edgar Allan Poe; Mickey Spillane. "MAD's Cut-Rate Success Symbols," script by Sy Reit, art by Joe Orlando. "Movies Are Emptier Than Ever," script and art by Dave Berg; Showing how theaters can attract more patrons by remodeling to be more like watching TV at home. "The Happy Endings Weren't So Happy," script by Sy Reit, art by Bob Clarke; Thoughts on what happened after the end of several fairy tales. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. "Combined Television Shows," script by Paul Laikin, art by Mort Drucker; Explores combinations of 2 TV shows into one, with disastrous results. "Mother's Day Cards From Special People," script by Frank Jacobs, art by Bob Clarke. "It Happened On The Crosstown Bus," script and art by Don Martin; A man is attacked in an unusual way. "How To Be A MAD Non-Conformist," script by Sy Reit, art by George Woodbridge. "Little League," script and art by Dave Berg; The future of kids' baseball as Little League becomes ever more organized. "The Battle of The Credit Cards," script by Al Jaffee, art by Bob Clarke; Unlikely businesses that you can charge and a journal of how credit cards work for business expenses. "The Professor Lectures On Space," script by Sid Caesar, art by Wally Wood; The professor gives an incoherent lecture, concerned more about situations on earth than in space. "Jack And Jill As Retold By Various Magazines," script by Paul Laikin, art by Joe Orlando; The nursery rhyme retold as tales of romance, adventure and crime. "Future Halls Of Fame," script by Frank Jacobs, art by George Woodbridge; Inductees into various Halls of Fame we might see, if the trend of establishing these for just about any occupation or hobby in sight continues. "The Greatest Missile Ever Built," script by Al Jaffee, art by Wally Wood; Detailing the need for and design of an undetectable missile weapon. "Pressure Can Report," script by Bob Elliott and Ray Goulding, art by Mort Drucker; Fenwick shows us how stuff and air are put into aerosol spray cans and previews some new spray products. "First Aid Handbook," script by Frank Jacobs, art by Wally Wood; Bad advice on how to treat common injuries, including how to cause them. Phony ad for dressmakers' colored tissue paper; parody of Scott Tissue ad, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. Parody of ad for Oasis cigarettes, art by Kelly Freas. "Comic Strip Heroes (Taken From Real Life)", script by Frank Jacobs, art by Wally Wood; Comic strips about currently famous people, in styles similar to current comic strips. "Skin Diving," script and art by Dave Berg; Problems with skin diving, new developments, and the ultimate return of man to the sea. "The Cavemen," script and art by Don Martin; A cavewoman who is resistant to being clobbered on the head falls for a man with an unusual approach. "For The Life Of Progress Hornsby," script by Sid Caesar, art by Mort Drucker; Progress appears on the tv show "For The Life Of You," a parody of "This Is Your Life." "The Daily Optimist," script by Frank Jacobs, art by Joe Orlando; Sample of a newspaper that prints all news with a positive spin...no matter how bad the news is. "On-The-Job Marching Songs," script by Frank Jacobs, art by George Woodbridge; Spirit and loyalty building songs for various industries' employees, set to familiar melodies. "The Night That Perry Masonmint Lost A Case," script by Dee Caruso and Bill Levine, art by Mort Drucker; Perry finally loses a case, because he only wins on Saturday nights. "How A Television Script is Born," script by Frank Jacobs, art by Wally Wood; Follows a script from the original author through various rewrites, showing how all the meaning and creativity is gradually watered down. "Graduation Speeches...That Somebody Listened To," script by Arnie Kogen, art by Joe Orlando; Possible graduation speeches that could have helped form the philosophies of some celebrities. "Insurance Policies For Teen-Agers," script by Sy Reit, art by George Woodbridge; Ideas for insurance policies against common hazards of teen-agers, such as blind dates and flunking school. Parody of Parke-Davis Pharmaceutical Company ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

Cover art by Kelly Freas. "The MAD Horror Primer," script by Larry Siegel, art by Wally Wood; A grade-school reader type introduction to horror movies. "The Boy And His Toy," script and art by Don Martin; A boy breaks another boy's new toy, and is then himself broken by the first boy. "MAD Looks At Book Clubs," script by Frank Jacobs, art by Bob Clarke; Highly specialized book clubs. "Functional Architecture," script and art by Dave Berg; Buildings that look like the companies they house. "Half-Finished Billboards," script by Frank Jacobs, art by Joe Orlando; Fun combining the messages on billboards into a single new message, when installing one message over another. "Family Magazines," script by Arnie Kogen, art by George Woodbridge; Magazines that could be published by celebrity families, to inform other family members of what's going on in their lives. "Shrunk World," script by Sid Caesar, art by Mort Drucker; Three of Sid Caesar's characters are guests on a parody of the TV show "Small World." "MAD Medals For Everyday Heroes," script by Dave Berg, art by George Woodbridge; Medals that could be awarded for overcoming everyday problems. "A Best Seller Hits The Commercial Trail," script by Sy Reit, art by Wally Wood; A rather prescient look at the future of merchandising for a successful novel, using "Doctor Zhivago" as an example. "Vic Tinny Gyms," script by Al Jaffee, art by Wally Wood; The methods and success of the new style of commercial gym. Parody of Vic Tanny Gyms. Parody of ad for Four Roses Whiskey, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. Parody of ad for Parliament cigarettes. "Spot That Plug!", script by Sy Reit, art by Wallace Wood; Analyzes how television show scripts have subtle product plugs and predicts that in the future we will see shows consisting of nothing but a recitation of brand names. "NBC Plays CBS In The TV Baseball League," script by Arnie Kogen, art by Mort Drucker; A wacky look at a baseball game played by television stars playing in character. "The Nearsighted Man And The Telephone," script and art by Don Martin; A man mistakes another man for a pay phone, and another man retrieves the dime from the "phone" man's mouth. "Where Song-Writers Get Their Inspiration," script by Frank Jacobs, art by George Woodbridge; Everyday inspirations that may have occurred for famous songs, from advertisements, news articles, letters, etc. "Women In Whisky Ads," script by Al Jaffee, art by Bob Clarke. "MAD Playgrounds That Prepare Kids For Adult Life," script and art by Dave Berg; Dave explores ideas for playgrounds that will make kids just as miserable as they will become as adults. "Changing Meanings For Fun & Profit," script by Larry Siegel, art by George Woodbridge; A look at how people in various businesses could use the Hollywood and Broadway practice of excerpting from bad reviews to create more favorable reviews. "What Our Teenagers Really Think About," script by Dave Berg, art by Bob Clarke; It really is true that all teenagers think about is the opposite sex. "Blue Confessions," script by Paul Laikin, art by Wallace Wood; Parody of True Confessions type of magazine, showing how the stories are not as spectacular as the misleading headlines. "The Night Peter Gone Cracked," script by Larry Siegel, art by Bob Clarke; Parody of Peter Gunn TV show, showing how the character would react if not his usual cool, suave self. "The Big House Beacon," script by Larry Siegel, art by Joe Orlando; What if a prison published a high-school yearbook type of publication?; A look at the class of '59. Parody of General Motors Body By Fisher ads, art by Kelly Freas. 52 pgs., B&W. Cover price $0.25.

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Cover art by Kelly Freas. Satire on Hanes underwear ads, art by Kelly Freas. "Advertising Slogans Will Replace Everyday Conversations," script by Frank Jacobs, art by Wallace Wood; Shows how advertising slogans can be used in many different situations to replace ordinary conversation. "The Man With The Sprung Neck," script and art by Don Martin; A man with his neck out of place visits two doctors, who end up winding him up like a toy top. "The Night The Price Is All Right Has An Unexpected Guest," script by Larry Siegel, art by Mort Drucker; Parody of the TV show "The Price Is Right", in which an uncharacteristically unexcited guest nearly ruins the show. "A MAD Treasury of Unknown Poetry Volume 2," script by Tom Koch, art by Joe Orlando; Parodies of famous poems by Edgar Allan Poe, Rudyard Kipling and others. "Testing Civilians For Space Flight," script by Al Jaffee, art by Wallace Wood; Testing the theory that the most difficult part of long space flights for people to deal with is withdrawal from their usual patterns of life, researchers discover an even bigger problem. "MAD Looks At Adult Education," script by Paul Laikin, art by George Woodbridge; Parody of course offerings at adult schools, featuring the more practical offerings in the Course Bulletin for Potrzebie High School Division of Adult Education. "Hide-A-Bed," script and art by Dave Berg; The concept of a bed that folds out from a sofa or chair is extended to place beds in other items of furniture, and then to other items besides beds being folded up. "Madison Avenue Turns To History And Literature," script by Larry Siegel, art by Bob Clarke; Parodies of various magazine ads using history or literature as motifs. "Grandstand Football," script by Frank Jacobs, art by George Woodbridge; Discussion of the actions of the spectators in the stands during a football game, as if they are playing a game. "Teenage," script by Larry Siegel, art by Joe Orlando; Parody of magazines targeted towards teenagers. Son of MAD ad. 52 pgs., B&W. Cover price $0.25.